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Alternative Methods for Managing a Discontinuous Change

  • H. Igor Ansoff
  • Daniel Kipley
  • A. O. Lewis
  • Roxanne Helm-Stevens
  • Rick Ansoff
Chapter

Abstract

The preceding two section chapters described the attitude toward resistance which has historically been found in firms and most other organizations. This attitude can be summed up, to borrow from Senator Moynahan, as ‘benign neglect.’ Firms introduce new strategies without anticipating, nor providing, for the resistance, and they deal with it reactively when it arises. Ansoff noted ‘this attitude may be justified when the changes in strategy are evolutionary, minor and incremental, because the level of resistance to these will not be significant enough to warrant special attention. But as discontinuous strategy changes become frequent, the costs and delays due to resistance will increasingly focus the firm’s attention on managing the transition process.’

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© The Author(s) 2019

Authors and Affiliations

  • H. Igor Ansoff
    • 1
  • Daniel Kipley
    • 2
  • A. O. Lewis
    • 3
  • Roxanne Helm-Stevens
    • 4
  • Rick Ansoff
    • 5
  1. 1.Strategic ManagementAlliant International UniversitySan DiegoUSA
  2. 2.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  3. 3.Strategic ManagementNational UniversitySan DiegoUSA
  4. 4.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  5. 5.Alliant International UniversitySan DiegoUSA

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