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Management Response to Surprising Changes

  • H. Igor Ansoff
  • Daniel Kipley
  • A. O. Lewis
  • Roxanne Helm-Stevens
  • Rick Ansoff
Chapter

Abstract

In Parts III and IV, we focused attention on managerial responses which prepare the firm to face a difficult and changing future. Strategy prepares the firm to face its complex external environment, while corporate capability develops responsiveness to anticipated threats and opportunities.

Positioning the entire firm is typically a massive, slow, and periodic process which cannot respond to increasingly fast-developing threats and opportunities. In Part V, we turn attention to such fast, surprising events.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • H. Igor Ansoff
    • 1
  • Daniel Kipley
    • 2
  • A. O. Lewis
    • 3
  • Roxanne Helm-Stevens
    • 4
  • Rick Ansoff
    • 5
  1. 1.Strategic ManagementAlliant International UniversitySan DiegoUSA
  2. 2.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  3. 3.Strategic ManagementNational UniversitySan DiegoUSA
  4. 4.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  5. 5.Alliant International UniversitySan DiegoUSA

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