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General Managers for Diversified Firms

  • H. Igor Ansoff
  • Daniel Kipley
  • A. O. Lewis
  • Roxanne Helm-Stevens
  • Rick Ansoff
Chapter

Abstract

This chapter is based on a paper which Igor Ansoff wrote with Dick Brandenburg in 1967. In the paper, they predicted the qualifications which general managers would have to bring to their jobs during the last quarter of the twentieth century. Their principal predictions about complexities and diversity of demands on the general managers are currently observable in practice.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • H. Igor Ansoff
    • 1
  • Daniel Kipley
    • 2
  • A. O. Lewis
    • 3
  • Roxanne Helm-Stevens
    • 4
  • Rick Ansoff
    • 5
  1. 1.Strategic ManagementAlliant International UniversitySan DiegoUSA
  2. 2.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  3. 3.Strategic ManagementNational UniversitySan DiegoUSA
  4. 4.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  5. 5.Alliant International UniversitySan DiegoUSA

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