Abstract
The discussions covered in this chapter are based on research conducted by Dr. Ansoff and Markku Lahdenpaa. Most of the concepts and tools of strategic analysis developed in the preceding chapters are applicable to the problem of diversifying a firm from a domestic market to a larger international arena.
Keywords
- Group Product Manager
- Domestic Diversification
- Product Strategy Decisions
- Country Managers
- Entry Opportunities
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R., Ansoff, R. (2019). Strategic Dimensions of Internationalization. In: Implanting Strategic Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-99599-1_14
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DOI: https://doi.org/10.1007/978-3-319-99599-1_14
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-99599-1
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