Abstract
Beginning in the 1950s, firms in the USA and Europe have come under increasing pressures from government, consumers, and environmental protection groups. In the USA, which remained firmly committed to the capitalist free market ideology, some firms responded to the challenge by embracing social causes and engaging in social audits aimed at establishing the firm as a responsible member of society.
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Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R., Ansoff, R. (2019). Societal Strategy for the Business Firm. In: Implanting Strategic Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-99599-1_13
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DOI: https://doi.org/10.1007/978-3-319-99599-1_13
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-99598-4
Online ISBN: 978-3-319-99599-1
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