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Epistemological Underpinnings and Original Concepts of Strategic Management

  • H. Igor Ansoff
  • Daniel Kipley
  • A. O. Lewis
  • Roxanne Helm-Stevens
  • Rick Ansoff
Chapter

Abstract

Archimedes is reported to have said: ‘Give me an [appropriate] point of leverage and 1 will turn the world.’ The remark highlights a fundamental truth that the picture of strategic behavior obtained by an observer depends on the knowledge-seeking model (paradigm) through which he perceives reality. At the present time, study of management is in the midst of a ‘paradigmatic revolution.’ In this chapter, we explore two aspects of this revolution.

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© The Author(s) 2019

Authors and Affiliations

  • H. Igor Ansoff
    • 1
  • Daniel Kipley
    • 2
  • A. O. Lewis
    • 3
  • Roxanne Helm-Stevens
    • 4
  • Rick Ansoff
    • 5
  1. 1.Strategic ManagementAlliant International UniversitySan DiegoUSA
  2. 2.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  3. 3.Strategic ManagementNational UniversitySan DiegoUSA
  4. 4.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  5. 5.Alliant International UniversitySan DiegoUSA

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