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Business Transformation through Blockchain pp 3–21Cite as

Palgrave Macmillan

The Impact of Blockchain on the Tourism Industry: A Theory-Based Research Framework

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Abstract

Digitalization is a trend that has heavily impacted the tourism industry. Horwath HTL (2015), the world’s largest hospitality consulting brand, points out that technological (r)evolution and digital channels belong to the mega trends in tourism which will influence mid- and long-term tourism development. The World Economic Forum (WEF) (2017, p. 3) states in its report on digital transformation in the aviation, travel, and tourism industry that “there is widespread recognition among industry leaders that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption”. The WEF details recent industry trends, such as a growing demand for travel, the rise of the digital consumer, changes to the security landscape, and technological trends such as the rise of intelligent automation and the dominance of digital platforms. As a side note, the term “blockchain” is mentioned only once in their 40-page report as a potential enabler for the safe and secure exchange of personal data.

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Author information

Authors and Affiliations

  1. Department of International Management, MODUL University Vienna, Vienna, Austria

    Horst Treiblmaier

  2. Department of Tourism and Service Management, MODUL University Vienna, Vienna, Austria

    Irem Önder

Authors
  1. Horst Treiblmaier
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  2. Irem Önder
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Correspondence to Horst Treiblmaier .

Editor information

Editors and Affiliations

  1. Department of International Management, MODUL University Vienna, Vienna, Austria

    Horst Treiblmaier

  2. Head of European Blockchain Center, IT University of Copenhagen, Copenhagen, Denmark

    Roman Beck

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Treiblmaier, H., Önder, I. (2019). The Impact of Blockchain on the Tourism Industry: A Theory-Based Research Framework. In: Treiblmaier, H., Beck, R. (eds) Business Transformation through Blockchain. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-99058-3_1

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