Abstract
For any company, the continuous and timely development of new products and services which include creative features that are expected to satisfy customers is essential to stay competitive. Currently, companies are aiming not only at satisfying customers but also at delighting them. In fact, some companies even aim at winning their customers’ loyalty, such that they only buy their products and recommend no other company to other potential customers. Thus, it is important to attain a comprehensive and deep level of understanding for the dynamic requirements and needs of the customers. One of the key models that can be used to achieve this goal is the Kano model . In this chapter, an integrated approach to product development is proposed using a Kano-based Six Sigma , which utilizes Six Sigma structure and Quality Function Deployment (QFD) . This approach will contribute to the innovation of new and existing products or services.
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Notes
- 1.
This chapter is mainly prepared based on our published work: Salah, S., Rahim, A., and Carretero, J. A. (2009). Kano-based Six Sigma utilizing quality function deployment. International Journal of Quality Engineering and Technology, Vol. 1, No. 2, pp. 206–230.
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Salah, S., Rahim, A. (2019). Kano-Based Six Sigma. In: An Integrated Company-Wide Management System. Springer, Cham. https://doi.org/10.1007/978-3-319-99034-7_5
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