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A Review on Exploiting Social Media Analytics for the Growth of Tourism

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Recent Trends in Data Science and Soft Computing (IRICT 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 843))

Abstract

Advances in technology has led to absolutely novel and creative areas for its applications. The popularity of social media has seen the stunning growth of user-generated content that could be potentially useful but yet under-utilized. Analysis of the social media data could produce valuable insights for corporations by performing data analytics on consumer behaviours and predict the market trend. In the recent years, tourism is one of the fastest growing sector in the world and United Arab Emirates (UAE) is deemed as one of the popular travel destination worldwide. This paper focuses to view the growth of tourism sector in UAE, its potential and avenue for growth in the future and most importantly the utilization of technology to contribute to business improvement. It discusses about how social media analytics can improve the competitiveness in tourism and hospitality industry in UAE by discussing the technologies used for social media analytics. It recommends to employ social media analytics for the opportunities it provides towards business improvement as the utilization of analytics can be a turn-around factor to improve business performance.

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Authors and Affiliations

  1. Asia Pacific University of Technology and Innovation, 57000, Kuala Lumpur, Malaysia

    Lim Xiao Yan & Preethi Subramanian

Authors
  1. Lim Xiao Yan
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  2. Preethi Subramanian
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Corresponding author

Correspondence to Preethi Subramanian .

Editor information

Editors and Affiliations

  1. College of Computer Science and Engineering, Taibah University, Medina, Saudi Arabia

    Faisal Saeed

  2. Information Systems Department, Faculty of Computing, Universiti Teknologi Malaysia, Skudai, Malaysia

    Nadhmi Gazem

  3. Information Technology Department, Faculty of Engineering and Information Technology, Taiz University, Taiz, Yemen

    Fathey Mohammed

  4. Information Systems Department, Faculty of Computing, Universiti Teknologi Malaysia, Skudai, Malaysia

    Abdelsalam Busalim

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Yan, L.X., Subramanian, P. (2019). A Review on Exploiting Social Media Analytics for the Growth of Tourism. In: Saeed, F., Gazem, N., Mohammed, F., Busalim, A. (eds) Recent Trends in Data Science and Soft Computing. IRICT 2018. Advances in Intelligent Systems and Computing, vol 843. Springer, Cham. https://doi.org/10.1007/978-3-319-99007-1_32

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