A Study on Success Factors for Business Model Innovation in the 4th Industrial Revolution

  • Sung-Hwan Yoon
  • Nguyen Si Thin
  • Vo Thi Thanh Thao
  • Eun-Tak Im
  • Gwang-Yong GimEmail author
Part of the Studies in Computational Intelligence book series (SCI, volume 789)


World businesses are being governed by unicorn enterprises based on creative business models. An analysis will be made to see what factors are important for unicorn enterprises. While the existing studies emphasized regulations and entrepreneurship aspects, the unicorn enterprises that are currently governing the world have been realized by having innovative business models as the key competence with entrepreneurship and regulations added. Consequently, it will be studied by using ANP technique what an important factor the understanding on innovation of business models is.


Unicorn Business model Business model innovation Hyper connectivity Creative innovation 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Sung-Hwan Yoon
    • 1
  • Nguyen Si Thin
    • 1
  • Vo Thi Thanh Thao
    • 1
  • Eun-Tak Im
    • 1
  • Gwang-Yong Gim
    • 1
    Email author
  1. 1.Soongsil UniversitySeoulKorea

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