Abstract
Technology for changing attitude and behaviour, known as persuasive technology, has been applied to solve many challenges, ranging from personal health and finance, to environmental sustainability. In this paper, an application to persuade electricity consumers in Kampala, Uganda, to partner with the electricity utility company in fighting electricity theft is proposed. The persuasive application will implement a number of persuasive techniques including tailoring, reduction, notifications and suggestion. These techniques, along with the choice of technology, were derived basing on Fogg’s process of persuasive systems development.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Umeme addresses impacts of power theft. https://www.esi-africa.com/news/umeme-addresses-impacts-of-power-theft/
Winther, T.: Electricity theft as a relational issue: a comparative look at Zanzibar, Tanzania, and the Sunderban Islands India. Energy Sustain. Dev. 16(1), 111–119 (2012)
Mutebi, R.M., Otim, J.S., Okou, R., Sebitosi, B.: Electricity theft in kampala and potential ICT solutions. In: Nungu, A., Pehrson, B., Sansa-Otim, J. (eds.) AFRICOMM 2014. LNICST, vol. 147, pp. 198–206. Springer, Cham (2015). https://doi.org/10.1007/978-3-319-16886-9_21
Fogg, B.: Persuasive Technology: Using Computers to Change What We Think and Do. Morgan Kaufmann, San Francisco (2003)
Oinas-Kukkonen, H.: A foundation for the study of behavior change support systems. Pers. Ubiquit. Comput. 17(6), 1223–1235 (2013)
McCalley, T., Kaiser, F., Midden, C., Keser, M., Teunissen, M.: Persuasive appliances: goal priming and behavioral response to product-integrated energy feedback. In: IJsselsteijn, W.A., de Kort, Y.A.W., Midden, C., Eggen, B., van den Hoven, E. (eds.) PERSUASIVE 2006. LNCS, vol. 3962, pp. 45–49. Springer, Heidelberg (2006). https://doi.org/10.1007/11755494_7
Kaptein, M., De Ruyter, B., Markopoulos, P., Aarts, E.: Adaptive persuasive systems: a study of tailored persuasive text messages to reduce snacking. ACM Trans. Interact. Intell. Syst. 2(2), 1–25 (2012)
Chittaro, L., Corbett, C.L., McLean, G.A., Zangrando, N.: Mobile persuasive apps for changing passengers’ attitudes towards aviation safety. In: 11th International Conference on Persuasive Technologies, pp. 55–58 (2016)
Parmar, V., Keyson, D., deBont, C.: Persuasive technology for shaping social beliefs of rural women in India: an approach based on the theory of planned behaviour. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds.) PERSUASIVE 2008. LNCS, vol. 5033, pp. 104–115. Springer, Heidelberg (2008). https://doi.org/10.1007/978-3-540-68504-3_10
Oduor, M., Alahäivälä, T., Oinas-Kukkonen, H.: Persuasive software design patterns for social influence. Pers. Ubiquit. Comput. 18(7), 1689–1704 (2014)
Fogg, B.F.: Creating persuasive technologies: an eight-step design process. In: Technology, vol. 91, pp. 1–6 (2009)
Oinas-kukkonen, H., Harjumaa, M.: Persuasive systems design: key issues, process model, and system features. Commun. Assoc. Inf. Syst. 24(1), 485–500 (2009)
Wiafe, I., Frempong, D.A.: Enhancing persuasive features of behaviour change support systems: the role of U-FADE. In: BCSS, pp. 17–27 (2015)
Wiafe, I., Nakata, K., Gulliver, S.: Categorizing users in behavior change support systems based on cognitive dissonance. Pers. Ubiquit. Comput. 18(7), 1677–1687 (2014)
Yamakami, T.: Mobile social game design from the perspective of persuasive technology. In: 15th International Conference on Network-Based Information Systems, pp. 221–225 (2012)
Da Silva, J.P.S., Schneider, D., De Souza, J., Da Silva, M.A.: A role-playing-game approach to accomplishing daily tasks to improve health. In: IEEE 17th International Conference on Computer Supported Cooperative Work in Design, pp. 350–356 (2013)
Pereira, C.V., Figueiredo, G, Esteves, M.G.P., De Souza, J.M.: We4Fit: a game with a purpose for behavior change. In: 18th International Conference on Computer Supported Cooperative Work in Design, pp. 83–88 (2014)
Torning, K., Oinas-Kukkonen, H.: Persuasive system design: state of the art and future directions. In: Persuasive, pp. 1–8 (2009)
Cialdini, R.B.: Harnessing the science of persuasion. Harv. Bus. Rev. 79, 72–79 (2001)
Hellström, J: Mobile phones for good governance – challenges and way forward, pp. 1–13 (2007)
Nuseibeh, B., Easterbrook, S.: Requirements engineering: a roadmap. In: Conference on the Future of Software Engineering, pp. 35–46 (2000)
Orji, R.: Persuasion and culture: individualism–collectivism and susceptibility to influence strategies. In: Workshop Personalization in Persuasive Technology (2016)
Wiafe, I., Nakata, K.: Bibliographic analysis of persuasive systems: techniques, methods and domains of application, pp. 61–64
Kulyk, O., Den Daas, C., David, S., Van Gemert-Pijnen, L.: How persuasive are serious games, social media and mHealth technologies for vulnerable young adults? Design factors for health behavior and lifestyle change support: sexual health case. In: International Workshop on Behavior Change Support Systems (2015)
Mubin, O., Ahmad, M., Jarzabek, S.: Towards the design of an electronic health book for Sri Lankan children: a survey-based approach
Hofstede, G., Hofstede, G.J.: Cultures and Organizations: Software of the Mind. McGraw-Hill, New York (2005)
Hong, S.: Information Visualization: How Information Visualization Aids Human Cognition. Sarahjanehong.Github.Io (2014)
Foth, M., Stchell, C., Seeburger, J., Russell-Bennett, R.: Social and mobile interaction design to increase the loyalty rates of young blood donors. In: International Conference on Communities and Technologies, pp. 64–73 (2013)
Kadar, C., Cvijikj, I.P.: CityWatch: the personalized crime prevention assistant. In: 13th International Conference on Mobile and Ubiquitous Multimedia, pp. 260–261 (2014)
Berdichevsky, D., Neuenschwander, B.: Toward an ethics of persuasive technology. Commun. ACM 42(5), 51–58 (1999)
Acknowledgements
The researchers are grateful for the funding provided by the Makerere University-SIDA bi-lateral partnership 2010–2014, through the Gender Main steaming directorate.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
About this paper
Cite this paper
Mutebi, R.M., Otim, J.S., Sebitosi, B. (2018). Towards a Persuasive Technology for Electricity Theft Reduction in Uganda. In: Odumuyiwa, V., Adegboyega, O., Uwadia, C. (eds) e-Infrastructure and e-Services for Developing Countries. AFRICOMM 2017. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 250. Springer, Cham. https://doi.org/10.1007/978-3-319-98827-6_10
Download citation
DOI: https://doi.org/10.1007/978-3-319-98827-6_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-98826-9
Online ISBN: 978-3-319-98827-6
eBook Packages: Computer ScienceComputer Science (R0)