Social Networking Awareness in Indian Higher Education

  • Shamdeep Brar
  • Tomayess IssaEmail author
  • Sulaiman Ghazi B. Alqahtani
Part of the Unsupervised and Semi-Supervised Learning book series (UNSESUL)


Nowadays, few people can imagine life without the Internet. The utilization of the Internet has altered the way in which people communicate and share activities. The Internet is now being utilized in almost every field of human activity, including health, education, business and commerce, to name just a few. Currently, besides the Internet users started to use various tools from Web 2.0 and 3.0 in government, organizations and higher education to connect, communicate, cooperate and collaborate. This study will examine the social networking (SN) awareness in Indian higher education. An online survey was developed based on the current literature and distributed to more than 142 respondents from 100 completed the whole survey. The study outcomes confirmed that using social networking in the Indian higher education produced positive awareness of developing personal skills and communicate and accessible service. On the other hand, using SN created negative awareness in Indian higher education from negative emotions created, decreased productivity in social activities, laziness and depression issues, lack of communication and IP and decrease in study skills. Future research directions are suggested, which can consolidate the findings of this study by means of various surveys and increased sample sizes. Moreover, recommendations are made for improvement in SN research work by means of training and spreading awareness through seminars and other information avenues in the Indian higher education sector.


Social networking Awareness Higher education Positive Negative India 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Shamdeep Brar
    • 1
  • Tomayess Issa
    • 1
    Email author
  • Sulaiman Ghazi B. Alqahtani
    • 1
  1. 1.Curtin University; School of ManagementPerthAustralia

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