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Service-Dominant Logic: Inward and Outward Views

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Handbook of Service Science, Volume II

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Abstract

This chapter proposes an inward look at Service-Dominant Logic (SDL), exploring the latent theoretical constructs underlying the paradigm. It also takes an outward look at Service-Dominant Logic in management literature, reviewing the major criticism of Lusch and Vargo’s pre-theoretical paradigm in an attempt to contribute to a better definition of the boundary conditions under which SDL is applicable or not. The research design is innovative because it adopts a text mining methodology based on literature discussing SDL up to 2014 and also leverages on the authors’ speculative reflections on the latest criticism of SDL with a view to concretely advancing the theory. The originality of this chapter lies in the research design aimed to overcome main ambiguity in the theoretical positioning of SDL in marketing literature. The emphasis of the chapter is mainly theoretical, so the implications at management level may be only incidental for the time being.

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Notes

  1. 1.

    For example, in the case of Rolls Royce, the remuneration of the service provided to maintain engines is defined by the hours the engine is “in the air”, a concept known as “power by the hour”.

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Authors and Affiliations

  1. Department of Economics, Management, Institutions, Federico II University of Naples, Naples, Italy

    Luigi Cantone, Pierpaolo Testa & Teresa Marrone

Authors
  1. Luigi Cantone
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  2. Pierpaolo Testa
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  3. Teresa Marrone
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Corresponding author

Correspondence to Luigi Cantone .

Editor information

Editors and Affiliations

  1. University of California, Merced, Merced, CA, USA

    Paul P. Maglio

  2. IBM Research—Almaden, San Jose, CA, USA

    Cheryl A. Kieliszewski

  3. IBM Cognitive Opentech, Almaden, San Jose, CA, USA

    James C. Spohrer

  4. University of Toronto, Toronto, ON, Canada

    Kelly Lyons

  5. INESCTEC and Faculty of Engineering, University of Porto, Porto, Portugal

    Lia Patrício

  6. Graduate School of Management, Nagoya University of Commerce and Business Business School, Nagoya, Aichi, Japan

    Yuriko Sawatani

Appendix

Appendix

Table 30.1 Interpretation of the clusters
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Cantone, L., Testa, P., Marrone, T. (2019). Service-Dominant Logic: Inward and Outward Views. In: Maglio, P.P., Kieliszewski, C.A., Spohrer, J.C., Lyons, K., Patrício, L., Sawatani, Y. (eds) Handbook of Service Science, Volume II. Service Science: Research and Innovations in the Service Economy. Springer, Cham. https://doi.org/10.1007/978-3-319-98512-1_30

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