Service-Dominant Logic: Inward and Outward Views

  • Luigi CantoneEmail author
  • Pierpaolo Testa
  • Teresa Marrone
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


This chapter proposes an inward look at Service-Dominant Logic (SDL), exploring the latent theoretical constructs underlying the paradigm. It also takes an outward look at Service-Dominant Logic in management literature, reviewing the major criticism of Lusch and Vargo’s pre-theoretical paradigm in an attempt to contribute to a better definition of the boundary conditions under which SDL is applicable or not. The research design is innovative because it adopts a text mining methodology based on literature discussing SDL up to 2014 and also leverages on the authors’ speculative reflections on the latest criticism of SDL with a view to concretely advancing the theory. The originality of this chapter lies in the research design aimed to overcome main ambiguity in the theoretical positioning of SDL in marketing literature. The emphasis of the chapter is mainly theoretical, so the implications at management level may be only incidental for the time being.


Service dominant logic Service logic Service theory Service science Marketing theory 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Luigi Cantone
    • 1
    Email author
  • Pierpaolo Testa
    • 1
  • Teresa Marrone
    • 1
  1. 1.Department of Economics, Management, InstitutionsFederico II University of NaplesNaplesItaly

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