Advertisement

Value-in-Context: An Exploration of the Context of Value and the Value of Context

  • Melissa Archpru AkakaEmail author
  • Glenn Parry
Chapter
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)

Abstract

This chapter contributes to the advancement of service science by exploring the context of value and the value of context in service systems. The work advances theory development of value-in-context; a term initially introduced to conceptualize value within dynamic networks of actors interacting through exchange. More specifically, value-in-context emerged through the early development of service-dominant (S-D) logic and was an important part of the integration of S-D logic with service science. Recently, a service-ecosystems view has been introduced in the S-D logic literature, which has important implications for understanding value-in-context within service systems. The work presented here extends the contribution of S-D logic to service science by drawing on a service-ecosystems view and identifying various dimensions of value-in-context that shape evaluations of experience. More specifically, the chapter considers how phenomenological value is derived and determined within the context of a service (eco)system and offers a framework that conceptualizes value-in-context as a multidimensional construct.

Keywords

Value-in-context Service ecosystem Service-dominant logic Value co-creation 

References

  1. Akaka, M. A., & Chandler, J. D. (2011). Roles as resources: A social roles perspective of change in value networks. Marketing Theory, 11(3), 243-260.CrossRefGoogle Scholar
  2. Akaka, M. A., Vargo, S. L., & Lusch, R. F. (2013). The complexity of context: a service ecosystems approach for international marketing. Journal of Marketing Research, 21(4), 1-20.Google Scholar
  3. Akaka, M. A., Schau, H. J., & Vargo, S. L. (2015). The co-creation of value-in-cultural-context. In Consumer culture theory (pp. 265-284). Emerald Group Publishing Limited.Google Scholar
  4. Akaka, M. A., Corsaro, D., Kelleher, C., Maglio, P. P., Seo, Y., Lusch, R. F., & Vargo, S. L. (2014). The role of symbols in value cocreation. Marketing Theory, 14(3), 311-326.CrossRefGoogle Scholar
  5. Akaka, M. A., Vargo, S. L., & Schau, H. J. (2015). The context of experience. Journal of Service Management, 26(2), 206-223.CrossRefGoogle Scholar
  6. Arnould, E. J., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of consumer research, 31(4), 868-882.CrossRefGoogle Scholar
  7. Batty, M., Axhausen, K.W., Giannotti, F., Pozdnoukhov, A., Bazzani, A., Wachowicz, M., Ouzounis, G. and Portugali, Y. (2012) “Smart Cities of the future”, The European Physical Journal Special Topics (2012) Vol 214, No. 1., pp 481-518CrossRefGoogle Scholar
  8. Beesley, M.E. ‘Regulation of Taxis’, The Economic Journal, 83, 329 (1973), pp. 150-172.CrossRefGoogle Scholar
  9. Beinhocker, E. D. (2006). The origin of wealth: Evolution, complexity, and the radical remaking of economics. Harvard Business Press.Google Scholar
  10. Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. MIT Sloan management review, 43(3), 85.Google Scholar
  11. Caragliu, A., Del Bo, C., Nijkamp, P. (2011) “Smart Cities in Europe”, Journal of Urban Technology, Vol. 18 No.2, pp.65-82CrossRefGoogle Scholar
  12. Chandler, J. D., & Vargo, S. L. (2011). Contextualization and value-in-context: How context frames exchange. Marketing Theory, 11(1), 35-49.CrossRefGoogle Scholar
  13. Davies, B., Barron, S. and Harris, K. (1999), “Observable oral participation in the servuction system: toward a content and process model”, Journal of Business Research, Vol. 44 No. 1, 47-53.CrossRefGoogle Scholar
  14. Dourish, P., & Bell, G. (2011). Divining a digital future: Mess and mythology in ubiquitous computing. Cambridge, MA: The MIT Press.CrossRefGoogle Scholar
  15. Edvardsson, B., Tronvoll, B., & Gruber, T. (2011). Expanding understanding of service exchange and value co-creation: a social construction approach. Journal of the Academy of Marketing Science, 39(2), 327-339.CrossRefGoogle Scholar
  16. Gadamer HG. 2004. Truth and method. London: Continuum.Google Scholar
  17. Heidegger, M. (1962). Being and time (J. Macquarrie & E. Robinson, Trans.). New York: Harper & Row. (Original work published 1927)Google Scholar
  18. Hunt, S.D. (2002), Foundations of marketing theory: Toward a general theory of marketing, ME Sharpe.Google Scholar
  19. Husserl, E. (1939). Experience and judgement. 1973 [1939], J. S. Churchill & K. Ameriks (Trans.). London: Routledge.Google Scholar
  20. Kline, Stephen J. (1985), “Innovation is Not a Linear Process,” Research Management, Vol. 28, No. 6, pp. 36-45.CrossRefGoogle Scholar
  21. Kolcaba, K. (2001), “Evolution of the mid range theory of comfort for outcomes research”, Nursing outlook, Vol. 49 No. 2, pp. 86–92.CrossRefGoogle Scholar
  22. Laverty, S. M. (2003). Hermeneutic phenomenology and phenomenology: A comparison of historical and methodological considerations. International Journal of Qualitative Methods, 2(3). Article 3. Retrieved August 11th 2016: https://sites.ualberta.ca/~iiqm/backissues/2_3final/pdf/laverty.pdfCrossRefGoogle Scholar
  23. Maglio, P. P., & Spohrer, J. (2008). Fundamentals of service science. Journal of the Academy of Marketing Science, 36(1), 18-20.CrossRefGoogle Scholar
  24. Ng, I. C., & Smith, L. A. (2012). An integrative framework of value. In Special issue–Toward a better understanding of the role of value in markets and marketing (pp. 207-243). Emerald Group Publishing Limited.Google Scholar
  25. M. Ota, H. Vo, C. Silva and J. Freire, “A scalable approach for data-driven taxi ride-sharing simulation,” 2015 I.E. International Conference on Big Data (Big Data), Santa Clara, CA, 2015, pp. 888-897. doi:  https://doi.org/10.1109/BigData.2015.7363837CrossRefGoogle Scholar
  26. Parry, G., Akaka, M.A., Brodie, R., Fehrer, J., Godsiff, P., Ma, X., Polese, F., Smith, M., Wakenshaw, S. (2017) “Value-in-Context: Towards Service Dominant Logic Informed Midrange Theory”, Journal of Service Management – at reviewGoogle Scholar
  27. Parry, G., Brax, S.A., Maull, R., Ng, I. (2016) “Visibility of consumer context: improving reverse supply with internet of things data”, Supply Chain Management: An International Journal, Vol. 21 Iss: 2, pp.228 - 244Google Scholar
  28. Penaloza, L., & Mish, J. (2011). The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic. Marketing Theory, 11(1), 9-34.CrossRefGoogle Scholar
  29. Penrose Edith T. (1959) The Theory of the Growth of the Firm, Oxford: BlackwellGoogle Scholar
  30. Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of interactive marketing, 18(3), 5-14.CrossRefGoogle Scholar
  31. Smith, A. (1776). The wealth of nations. New York: The Modern Library.Google Scholar
  32. Surprenant, C. F., & Solomon, M. R. (1987). Predictability and personalization in the service encounter. the Journal of Marketing, 86-96.CrossRefGoogle Scholar
  33. Solomon, M. R., Surprenant, C., Czepiel, J. A., & Gutman, E. G. (1985). A role theory perspective on dyadic interactions: the service encounter. The Journal of Marketing, 99-111.CrossRefGoogle Scholar
  34. Spohrer, J., Maglio, P. P., Bailey, J., & Gruhl, D. (2007). Steps toward a science of service systems. Computer, 40(1).CrossRefGoogle Scholar
  35. Thompson, C. J., Locander, W. B., & Pollio, H. R. (1990). The lived meaning of free choice: An existential-phenomenological description of everyday consumer experiences of contemporary married women. Journal of consumer research, 17(3), 346-361.CrossRefGoogle Scholar
  36. Vargo, S. L., & Akaka, M. A. (2012). Value cocreation and service systems (re) formation: A service ecosystems view. Service Science, 4(3), 207-217.CrossRefGoogle Scholar
  37. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.CrossRefGoogle Scholar
  38. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.CrossRefGoogle Scholar
  39. Vargo, S. L., & Lusch, R. F. (2011). It's all B2B… and beyond: Toward a systems perspective of the market. Industrial marketing management, 40(2), 181-187.CrossRefGoogle Scholar
  40. Vargo, Stephen L., Robert F. Lusch, and Melissa Archpru Akaka. “Advancing service science with service-dominant logic.” Handbook of service science (2010): 133-156.Google Scholar
  41. Vargo, S. L., & Lusch, R. F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of Marketing Science, 44(1), 5-23.CrossRefGoogle Scholar
  42. Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152.CrossRefGoogle Scholar
  43. Venkatesh, A., Penaloza, L., & Firat, A. F. (2006). The market as a sign system and the logic of the market. The service-dominant logic of marketing: Dialog, debate, and directions, 251-265.Google Scholar
  44. Wang J., Wood Z., Worboys M. (2016) Conflict in Pedestrian Networks. In: Sarjakoski T., Santos M., Sarjakoski L. (eds) Geospatial Data in a Changing World. Lecture Notes in Geoinformation and Cartography. Springer, ChamGoogle Scholar
  45. Walker, J. L. (1995). Service encounter satisfaction: conceptualized. Journal of services marketing, 9(1), 5-14.CrossRefGoogle Scholar
  46. Weber, R. H., & Weber, R. (2010). Internet of Things: Legal perspectives. Berlin: Springer.CrossRefGoogle Scholar
  47. Wilk, R. (1995). Learning to be local in Belize: global systems of common difference. Worlds apart: Modernity through the prism of the local, 110-33.Google Scholar
  48. Wood, Z., Parry, G., Carruthers, J. and Rose, K. (2017) Assessing the impact of digital innovations in the London transportation network. Project Report. UWE Repository. Available from: http://eprints.uwe.ac.uk/31047Google Scholar
  49. Zeile, P., Resch, B., Loidl, M., Petutschnig, A. and Dörrzapf, L. (2016), “Urban Emotions and Cycling Experience–enriching traffic planning for cyclists with human sensor data”, Journal for Geographic Information Science, Vol. 1, pp. 204–216.CrossRefGoogle Scholar
  50. Zimmermann, Erich (1951) World Resources and Industries, New York: Harper & Bros., p. 15.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Daniels College of BusinessUniversity of DenverDenverUSA
  2. 2.Bristol Business SchoolUniversity of the West of EnglandBristolUK

Personalised recommendations