Skip to main content

Developing and Evaluating a Five Minute Phishing Awareness Video

  • Conference paper
  • First Online:
Trust, Privacy and Security in Digital Business (TrustBus 2018)

Abstract

Confidence tricksters have always defrauded the unwary. The computer era has merely extended their range and made it possible for them to target anyone in the world who has an email address. Nowadays, they send phishing messages that are specially crafted to deceive. Improving user awareness has the potential to reduce their effectiveness. We have previously developed and empirically-validated phishing awareness programmes. Our programmes are specifically designed to neutralize common phish-related misconceptions and teach people how to detect phishes. Many companies and individuals are already using our programmes, but a persistent niggle has been the amount of time required to complete the awareness programme. This paper reports on how we responded by developing and evaluating a condensed phishing awareness video that delivered phishing awareness more efficiently. Having watched our video, participants in our evaluation were able to detect phishing messages significantly more reliably right after watching the video (compared to before watching the video). This ability was also demonstrated after a retention period of eight weeks after first watching the video.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    German Phishing Video: https://www.youtube.com/watch?v=XeslAkZIuwY&t=9s English Phishing Video: https://www.youtube.com/watch?v=F4y2wzYpIKw.

  2. 2.

    To avoid confusion we used https in all our phishing examples.

  3. 3.

    The study was carried out in Germany which meant we focused on domains with two terms e.g. amazon.de and we did not consider other conventions followed by countries like the U.K. with three terms, e.g. amazon.co.uk.

  4. 4.

    Due to the fact that we used a quiz-like evaluation, we could present half-half although, in a realistic setting, half of people’s messages would not usually be phish.

  5. 5.

    https://www.intern.tu-darmstadt.de/gremien/ethikkommisson/zustndigkeit/zustndigkeit.en.jsp.

  6. 6.

    The number we used in the message was randomly chosen, but realistic.

References

  1. Anti-Phishing Working Group: Phishing Activity Trends Report, 4th Quater 2016 (2016). https://docs.apwg.org/reports/apwg_trends_report_q4_2016.pdf. Accessed 18 May 2017

  2. Arachchilage, N.A.G., Cole, M.: Design a mobile game for home computer users to prevent from “phishing attacks”. In: i-Society 2011: International Conference on Information Society, pp. 485–489. IEEE, London (2011)

    Google Scholar 

  3. Asudeh, O., Wright, M.: Poster: phishing website detection with a multiphase framework to find visual similarity. In: CCS 2016, pp. 1790–1792. ACM (2016)

    Google Scholar 

  4. Baslyman, M., Chiasson, S.: “Smells Phishy?”: an educational game about online phishing scams. In: eCrime 2016: APWG Symposium on Electronic Crime Research, pp. 1–11. IEEE, Toronto (2016)

    Google Scholar 

  5. Canova, G., Volkamer, M., Bergmann, C., Borza, R.: NoPhish: an anti-phishing education app. In: Mauw, S., Jensen, C.D. (eds.) STM 2014. LNCS, vol. 8743, pp. 188–192. Springer, Cham (2014). https://doi.org/10.1007/978-3-319-11851-2_14

    Chapter  Google Scholar 

  6. Canova, G., et al.: Learn to spot phishing URLs with the Android NoPhish App. In: Bishop, M., Miloslavskaya, N., Theocharidou, M. (eds.) WISE 2015. IAICT, vol. 453, pp. 87–100. Springer, Cham (2015). https://doi.org/10.1007/978-3-319-18500-2_8

    Chapter  Google Scholar 

  7. Canova, G., Volkamer, M., Bergmann, C., Reinheimer, B.: NoPhish app evaluation: lab and retention study. Internet Society, USEC (2015)

    Google Scholar 

  8. Caputo, D.D., Pfleeger, S.L., Freeman, J.D., Johnson, M.E.: Going spear phishing: exploring embedded training and awareness. IEEE S & P 12(1), 28–38 (2014)

    Article  Google Scholar 

  9. Caputo, D.D., Pfleeger, S.L., Freeman, J.D., Johnson, M.E.: Going spear phishing: exploring embedded training and awareness. IEEE Secur. Priv. 12(1), 28–38 (2014). https://doi.org/10.1109/MSP.2013.106

    Article  Google Scholar 

  10. Dodge, R., Coronges, K., Rovira, E.: Empirical benefits of training to phishing susceptibility. In: Gritzalis, D., Furnell, S., Theoharidou, M. (eds.) SEC 2012. IAICT, vol. 376, pp. 457–464. Springer, Heidelberg (2012). https://doi.org/10.1007/978-3-642-30436-1_37

    Chapter  Google Scholar 

  11. Dong, X., Clark, J.A., Jacob, J.: Modelling user-phishing interaction. In: Human System Interactions, pp. 627–632. IEEE (2008)

    Google Scholar 

  12. Downs, J.S., Holbrook, M.B., Cranor, L.F.: Decision strategies and susceptibility to phishing. In: SOUPS, pp. 79–90. ACM, Pittsburgh (2006)

    Google Scholar 

  13. Hale, M., Gamble, R.: Toward increasing awareness of suspicious content through game play. In: SERVICES 2014, pp. 113–120. IEEE (2014)

    Google Scholar 

  14. Hale, M.L., Gamble, R.F., Gamble, P.: CyberPhishing: a game-based platform for phishing awareness testing. In: Hawai’i International Conference on System Sciences, pp. 5260–5269. IEEE, Kauai (2015)

    Google Scholar 

  15. Han, X., Kheir, N., Balzarotti, D.: PhishEye: live monitoring of sandboxed phishing kits. In: CCS 2016, pp. 1402–1413. ACM (2016)

    Google Scholar 

  16. Helser, S.: Fit: Identity theft education: study of text-based versus game-based learning. In: ISTAS 2015, pp. 1–4. IEEE, Dublin (2015)

    Google Scholar 

  17. Jagatic, T.N., Johnson, N.A., Jakobsson, M., Menczer, F.: Social phishing. Commun. ACM 50(10), 94–100 (2007)

    Article  Google Scholar 

  18. Jakobsson, M., Tsow, A., Shah, A., Blevis, E., Lim, Y.-K.: What instills trust? A qualitative study of phishing. In: Dietrich, S., Dhamija, R. (eds.) FC 2007. LNCS, vol. 4886, pp. 356–361. Springer, Heidelberg (2007). https://doi.org/10.1007/978-3-540-77366-5_32

    Chapter  Google Scholar 

  19. Jansson, K., von Solms, R.: Phishing for phishing awareness. Behav. Inf. Technol. 32(6), 584–593 (2013)

    Article  Google Scholar 

  20. Kauer, M., Pfeiffer, T., Volkamer, M., Theuerling, H., Bruder, R.: It is not about the design – it is about the content! Making warnings more efficient by communicating risks appropriately. In: Sicherheit, vol. 195. GI (2012)

    Google Scholar 

  21. Kawakami, M., Yasuda, H., Sasaki, R.: Development of an E-learning content-making system for information security (elsec) and its application to anti-phishing education. International Conference on E-Education. E-Business, E-Management and E-Learning, pp. 7–11. IEEE, Sanya (2010)

    Google Scholar 

  22. Kumaraguru, P., et al.: School of Phish: a real-world evaluation of anti-phishing training. In: SOUPS, p. 3. ACM (2009)

    Google Scholar 

  23. Kumaraguru, P., et al.: Getting users to pay attention to anti-phishing education: evaluation of retention and transfer. In: APWG: eCrime, pp. 70–81. ACM (2007)

    Google Scholar 

  24. Kumaraguru, P., Sheng, S., Acquisti, A., Cranor, L.F., Hong, J.: Lessons from a real world evaluation of anti-phishing training. In: APWG: eCrime, pp. 1–12. IEEE (2008)

    Google Scholar 

  25. Kumaraguru, P., Sheng, S., Acquisti, A., Cranor, L.F., Hong, J.: Teaching Johnny not to fall for phish. TOIT 10(2), 7 (2010)

    Article  Google Scholar 

  26. Kunz, A., Volkamer, M., Stockhardt, S., Palberg, S., Lottermann, T., Piegert, E.: NoPhish: evaluation of a web application that teaches people being aware of phishing attacks. Informatik (2016)

    Google Scholar 

  27. Lastdrager, E., Gallardo, I.C., Hartel, P.H., Junger, M.: How effective is anti-phishing training for children? In: SOUPS, pp. 229–239 (2017)

    Google Scholar 

  28. Neumann, S., Reinheimer, B., Volkamer, M.: Don’t be deceived: the message might be fake. In: Lopez, J., Fischer-Hübner, S., Lambrinoudakis, C. (eds.) TrustBus 2017. LNCS, vol. 10442, pp. 199–214. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-64483-7_13

    Chapter  Google Scholar 

  29. Oliveira, D., et al.: Dissecting spear phishing emails for older vs. young adults: on the interplay of weapons of influence and life domains in predicting susceptibility to phishing. In: CHI 2017, pp. 6412–6424. ACM (2017)

    Google Scholar 

  30. Scott, M.J., Ghinea, G., Arachchilage, N.A.G.: Assessing the role of conceptual knowledge in an anti-phishing educational game. In: ICALT, p. 218. IEEE (2014)

    Google Scholar 

  31. Sheng, S., Holbrook, M., Kumaraguru, P., Cranor, L.F., Downs, J.: Who falls for phish? A demographic analysis of phishing susceptibility and effectiveness of interventions. In: CHI, pp. 373–382. ACM (2010)

    Google Scholar 

  32. Sheng, S., et al.: Anti-phishing phil: the design and evaluation of a game that teaches people not to fall for phish. In: SOUPS, pp. 88–99. ACM (2007)

    Google Scholar 

  33. Stockhardt, S., et al.: Teaching phishing-security: which way is best? In: Hoepman, J.-H., Katzenbeisser, S. (eds.) SEC 2016. IAICT, vol. 471, pp. 135–149. Springer, Cham (2016). https://doi.org/10.1007/978-3-319-33630-5_10

    Chapter  Google Scholar 

  34. Sun, J.C.Y., Kuo, C.Y., Hou, H.T., Yu-Yan, L.: Exploring learners’ sequential behavioral patterns, flow experience, and learning performance in an anti-phishing educational game. J. Educ. Technol. Soc. 20(1), 45 (2017)

    Google Scholar 

  35. Sun, J.C.Y., Yeh, K.P.C.: The effects of attention monitoring with EEG biofeedback on university students’ attention and self-efficacy: the case of anti-phishing instructional materials. Comput. Educ. 106, 73–82 (2017)

    Article  Google Scholar 

  36. Tseng, S.S., Chen, K.Y., Lee, T.J., Weng, J.F.: Automatic content generation for anti-phishing education game. In: ICECE, pp. 6390–6394. IEEE (2011)

    Google Scholar 

  37. Verizon: Verizon’s. http://www.verizonenterprise.com/verizon-insights-lab/dbir/2017/ (2017). Accessed 18 May 2017

  38. Volkamer, M., Stockhardt, S., Bartsch, S., Kauer, M.: Adopting the CMU/APWG anti-phishing landing page idea for germany. In: 2013 Third Workshop on Socio-Technical Aspects in Security and Trust (STAST), pp. 46–52. IEEE (2013)

    Google Scholar 

  39. Volkamer, M., Renaud, K., Gerber, P.: Spot the phish by checking the pruned URL. Inf. Comput. Secur. 24, 372–385 (2016)

    Article  Google Scholar 

  40. Volkamer, M., Renaud, K., Reinheimer, B.: TORPEDO: TOoltip-poweRed phishing email DetectiOn. In: Hoepman, J.-H., Katzenbeisser, S. (eds.) SEC 2016. IAICT, vol. 471, pp. 161–175. Springer, Cham (2016). https://doi.org/10.1007/978-3-319-33630-5_12

    Chapter  Google Scholar 

  41. Volkamer, M., Renaud, K., Reinheimer, B., Kunz, A.: User experiences of TORPEDO: TOoltip-powered phishing email detection. Comput. Secur. 71, 100–113 (2017)

    Article  Google Scholar 

  42. Wen, Z.A., Li, Y., Wade, R., Huang, J., Wang, A.: What.Hack: learn phishing email defence the fun way. In: CHI EA 2017, pp. 234–237. ACM (2017)

    Google Scholar 

  43. Wombat Security Technologies: State of the Phish: Effectively Reducing Phishing and Malware Infections (2016). http://pittsburgh.issa.org/ISSA%20Pittsburgh%20Wombat%20Security%20May%206%202016.pdf. Accessed 18 May 2017

  44. Yang, C.C., Tseng, S.S., Lee, T.J., Weng, J.F., Chen, K.: Building an anti-phishing game to enhance network security literacy learning. In: ICALT, pp. 121–123 (2012)

    Google Scholar 

  45. Zielinska, O.A., Tembe, R., Hong, K.W., Ge, X., Murphy-Hill, E., Mayhorn, C.B.: One phish, two phish, how to avoid the internet phish. Hum. Factors Ergon. Soc. 58(1), 1466–1470 (2014)

    Article  Google Scholar 

Download references

Acknowledgements

This work was supported by the German Federal Ministry of Education and Research (BMBF) within the Competence Center for Applied Security Technology (KASTEL) and within the Center for Research in Security and Privacy (CRISP). Thanks to Alexander Lehmann for creating the video; for more of his security and privacy related videos see: https://www.youtube.com/user/alexanderlehmann.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Melanie Volkamer .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Volkamer, M. et al. (2018). Developing and Evaluating a Five Minute Phishing Awareness Video. In: Furnell, S., Mouratidis, H., Pernul, G. (eds) Trust, Privacy and Security in Digital Business. TrustBus 2018. Lecture Notes in Computer Science(), vol 11033. Springer, Cham. https://doi.org/10.1007/978-3-319-98385-1_9

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-98385-1_9

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-98384-4

  • Online ISBN: 978-3-319-98385-1

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics