Skip to main content

Factors Affecting Satisfaction of NCS Based Educational System

  • Conference paper
  • First Online:
Applied Computing and Information Technology (ACIT 2018)

Part of the book series: Studies in Computational Intelligence ((SCI,volume 788))

  • 396 Accesses

Abstract

The purpose of this study is to verify the relationship between quality factors, expected value and educational satisfaction of NCS education system for university students A total of 289 college students from Seoul and Gyeonggi provinces were selected for the study and a questionnaire survey was conducted from March to April 2017. The collected questionnaires were analyzed using SPSS 22.0 and AMOS 22.0 statistical programs and the following study results were derived. First, responsibility, contentability, assurance and usefulness have significant influence on perceived value, and reactivity and tangibility have no effect on quality factor of NCS education system. Second, responsibility, contentability, assurance and usefulness have a significant effect on educational satisfaction, and reactivity and tangibility have no effect on educational satisfaction. Finally, the perceived value of the NCS education system has a significant effect on educational satisfaction. Therefore, this study suggested implications for the satisfaction of the values and educational satisfaction of the students in terms of educational service quality provided by the NCS education system.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Mansu, K., Park, S.-K.: Assessing the effects of service quality on student satisfaction, reputation and loyalty: the case of university education. Educ. Adm. Korean Soc. Study Educ. Adm. 29(1), 153–174 (2011)

    Google Scholar 

  2. Gu, E.: Participants’ Perception on the NCS-Based Inservice Vocational Training Program. Major in Curriculum & Instruction, The Graduate School of Education, Ewha Womans University (2016)

    Google Scholar 

  3. The Ministry of Education: NCS Education Status and Actual Condition. National Research Foundation of Korea (2015)

    Google Scholar 

  4. Su, K.K.: (AMOS 18.0) Structural Equation Modeling. Hannarae Publishing Co. (2010)

    Google Scholar 

  5. Kim, D.-H., Kim, D.-U.: AMOS A to Z (Analysis of Structural Equation Model Based on the Writing Process). Hakhyunsa (2009)

    Google Scholar 

  6. Kim, W.-I.: (An) analysis on relationship between components of educational service quality in general high school and satisfaction & loyalty level with school education. Major in Educational Managementand Lifelong Education, Graduate School of Education, Yonsei University (2008)

    Google Scholar 

  7. Kim, J.: An empirical study on effect of education service quality which influence re-use and customer satisfaction - focusing on E life-long education center. Korean Soc. Qual. Manag. 39(1), 155–166 (2011). (12 pages)

    Google Scholar 

  8. Rha, H.-M., Shim, J.-H.: Development of S-OJT training program for a Software Company based on National Competency Standards (NCS): a case of firm A. Korean Ind. Educ. J. 39(2), 81–100 (2014). (20 pages)

    Google Scholar 

  9. Bae, B.-L.: Structural equation modeling whit AMOS 21-Principle and Practice. Chungram (2014)

    Google Scholar 

  10. Bae, I., Choi, J., Kang, M., Lim, S.: The effects of service quality of education on service commitment - focused on life insurance planners. Korean Soc. Qual. Manag. 41(1), 79–94 (2013). (16 pages)

    Article  Google Scholar 

  11. Park, K.-H.: The influence of perceived educational service quality on students satisfaction and relationship marketing of students majoring in dance. Korean J. Phys. Educ. 48(6), 463–473 (2009). (11 pages)

    Google Scholar 

  12. Park, J.W., Lee, J.S.: The relationship among service quality, customer satisfaction, image, and service loyalty in fast food service. Korean Mark. Manag. Assoc. 7(1), 3–69 (2002). (67 pages)

    Google Scholar 

  13. Park, E., Hong, S.H., Oh, S.: A study on university students’ perception of National Competency Standards (NCS). Korea Acad. Soc. Tour. Manag. 30(4), 29–52 (2015). (24 pages)

    Google Scholar 

  14. Seo, D.-G.: A Study on the Effect of Education Service Quality and Institutes Satisfaction of Academy Credit Bank System for Lifelong Education on Perceived Academic achievement, Re-enrollment Intention and Word-of-Mouth Intention - Focused on Cosmetology-Majored Students, Graduate School of Education, Chosun University (2013)

    Google Scholar 

  15. Sung, H.S., Han, S.-L.: A study on perceived quality affecting the service personal value - focusing on the moderating effect of Need For Cognition (NFC) and Need For Touch (NFT). Korean Soc. Consum. Stud. 20(3), 163–188 (2009)

    Google Scholar 

  16. Song, J.: SPSS/AMOS statistical analysis method for writing paper, 21CSA (2012)

    Google Scholar 

  17. Shim, S.: (An) analysis of relationship between components of educational service quality of middle school students and satisfaction. Major in Educational Administration and Life-long Education, Graduate School of Education, Yonsei University (2009)

    Google Scholar 

  18. Shim, W.-G.: Satisfaction, customer orientation and service delivery level in university. J. Creat. Innov. (JCI), Satisf. Cust. Orientat. Serv. Deliv. Level Univ.

    Google Scholar 

  19. Woo-Geuk, S., Choi, H.: A study on the structural relationships between internal marketing and organizational performance in university. Soc. Sci. Res. Inst. 38(2), 93–124 (2014). (32 pages)

    Google Scholar 

  20. Woo-Geuk, S., Choi, H.: The effects of educational service quality on service value, customer satisfaction, voluntary behavioral intention: focused on the moderating effects of value congruence. Social Science Research Institute 54(2), 181–215 (2015). (35 pages)

    Google Scholar 

  21. Oh, M.: A Study on the Reaction Evaluation of Job Analysis-based Curriculum: Focusing on the NCS-Based Curriculum of Community Colleges. Major in Education Consulting, Graduate School of Education, DongDuk Womens University (2015)

    Google Scholar 

  22. Oh, S., Song, J.-H., Shim, K.: The effects of educational service orientation and service value on student satisfaction and university image: the strengthening plan of competitiveness in university educational service. J. Mark. Stud. 19(4), 23–42 (2011). (20 pages)

    Google Scholar 

  23. Woo, J.-P.: Structural Equation Model Concept and Understanding. Hannarae Publishing Co. (2012)

    Google Scholar 

  24. Cheol, L.K., Lee, M.: Study of cause and effect model among variables related to service quality for enhancing productivity of university education. Korea Product. Assoc. 21(2), 1–35 (2007)

    Google Scholar 

  25. Lee, K.-H., Hyun, S.: The effect of brand experience on brand attachment, word-of-mouth intention, and revisit intention in the context of convention center: focusing on moderating role of customer involvement. Korean Hosp. Tour. Acad. 23(4), 80 , 113–127 (2014). (15 pages)

    Google Scholar 

  26. Lee, S., Park, J.-M.: Influence of the service quality on the service value, student satisfaction and reuse intention in the university dormitory. Korean Ind. Econ. Assoc. 23(6), 3017–3033 (2010). (17 pages)

    Google Scholar 

  27. Lee, J.-H.: The moderating effects of self-participation regarding the impact of education service quality on student satisfaction - focusing on the major of food service and culinary arts. Culin. Soc. Korea 18(1), 246–258 (2012). (13 pages)

    Google Scholar 

  28. Lee, H., Im, J.H.: Research methodology for writing social science articles using SPSS. Jyphyunjae (2014)

    Google Scholar 

  29. Lee, P.-J., Kim, Y.-R., Jeong, H.-J.: An empirical study on measurement and improvement for the service of education and administration in the university. Korean Soc. Comput. Inf. 13(3), 197–210 (2008). (14 pages)

    Google Scholar 

  30. Young, L.H.: Research Methodology. Chungram (2010)

    Google Scholar 

  31. Chae, S.-I.: Social Science Research Methodology. BNM Books (2005)

    Google Scholar 

  32. Choi, D.-C., Lee, K.-o.: A study on building a marketing model for university education services. J. Glob. Acad. Mark. Sci. 6, 339–366 (2000)

    Article  Google Scholar 

  33. Choi, S., Cho, Y.: A study of the effect of LOHAS traits on customer participation, customer satisfaction, customer loyalty for Korean traditional pastry customer. Foodserv. Manag. Soc. Korea 13(2), 169–189 (2010). (21 pages)

    Google Scholar 

  34. Hwang, I.-H.: (A) study on the measurement of educational service quality and structural causality of student satisfaction, Department of Business Administration, Graduate School, Gyeongsang National University (2005)

    Google Scholar 

  35. Jun, H.: Heo Jun’s Easy-To-Follow AMOS Structure Equation Model. Hannarae Publishing Co. (2013)

    Google Scholar 

  36. Hong, G.S.: A Study on Each Level of Educational Service Quality on Customer’s satisfaction and Loyalty - Focused on Quality of College Educational Service, Department of Business Administration Graduate School of Myong Ji University (2005)

    Google Scholar 

  37. Anderson, R.A.: Stress Effects on Chromium Nutrition of Humans and Farm Animals, pp. 267–274. Nothingham University Press, Nothingam (1994)

    Google Scholar 

  38. Bentler, P.M., Bonett, D.G.: Significance tests and goodness of fit in the analysis of covariance structures. Psychol. Bull. 88, 588–606 (1980)

    Article  Google Scholar 

  39. Bentler, P.M.: Comparative fit indexes in structural models. Psychol. Bull. 107(2), 238–246 (1990)

    Article  Google Scholar 

  40. Bolton, R.N., Drew, J.H.: A Longitudinal analysis of the impact of service changes on customer attitudes. J. Mark. 55(1), 1–10 (1991)

    Article  Google Scholar 

  41. Browne, M.W., Michael, W., Cudeck, R.: Alternative ways of assessing model fit. Sociol. Methods Res. 21, 230–258 (1992)

    Article  Google Scholar 

  42. Carmines, E.G., McIver, J.P.: Analyzing models with unobserved variables: analysis of covariance structures. In: Bohrnstedt, G.W., Borgatta, E.F. (eds.) Socia Measurement: Current Issues, pp. 65–115. Sage Publications, Beverly Hills (1981)

    Google Scholar 

  43. Cronin Jr., J.J., Taylor, S.A.: Measuring service quality: a reexamination and extension. J. Mark. 56, 55–68 (1992)

    Article  Google Scholar 

  44. Dodds, W.K.: Factors associated with dominance of the filamentous green alga Cladophora glomerata. Water Res. 25(11), 1325–1332 (1991)

    Article  Google Scholar 

  45. Fornell, C., Larcker, D.F.: Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res. 18(1), 1981 (1981)

    Article  Google Scholar 

  46. Gardial, S., Woodruff, R.B.: Know your customer: new approaches to understanding customer value and satisfaction. Wiley, New York (1996)

    Google Scholar 

  47. Hair Jr., J.F., Black, W.C., Babin, B.J., Anderson, R.E.: Multivariate Data Analysis, 7th edn. Pearson Hall, Upper Saddle River (2010)

    Google Scholar 

  48. Joreskog, K.G., Sorbom, D.: LISREL VI: analysis of linear structural relationships by the method of maximum likelihood. National Educational Resources, Chicago(1984)

    Google Scholar 

  49. Kotler, P.: Overview of political candidate marketing. NA-Advances in Consumer Research, vol. 2 (1975)

    Google Scholar 

  50. Kotler, P., Fox, K.: Strategic Marketing for Educational Institutions, 2nd edn. Prentice-Hall, New York (1995)

    Google Scholar 

  51. Mulaik, S.A., James, L.R., Van Alstine, J., Bennet, N., Lind, S., Stilwell, C.D.: Evaluation of goodness-of-fit indices for structural equation models. Psychol. Bull. 105(3), 430–435 (1989)

    Article  Google Scholar 

  52. Muthén, B., Kaplan, D.: A comparison of some methodologies for the factor analysis of non-normal Likert variables. Br. J. Math. Stat. Psychol. 38, 171–189 (1985)

    Article  Google Scholar 

  53. Oliver, R.L.: A cognitive model of the antecedents and consequences of satisfaction decisions. J. Mark. Res. 17, 460–469 (1980)

    Article  Google Scholar 

  54. Parasuraman, A., Zeithaml, V.A., Berry, L.L.: A conceptual model of service quality and its implications for future research. J. Mark. 49, 41–50 (1985)

    Article  Google Scholar 

  55. Parasuraman, A., Zeithaml, V.A., Berry, L.L.: Servqual: a multiple-item scale for measuring consumer perc. J. Retail. 64(1), 12 (1988)

    Google Scholar 

  56. Rust, R.T., Oliver, R.W.: The death of advertising. J. Advert. 23(4), 71–77 (1994)

    Article  Google Scholar 

  57. Woodruff, R.B.: Customer value: the next source for competitive advantage. J. Acad. Mark. Sci. 25, 139 (1997)

    Article  Google Scholar 

  58. Woodside, A.G., Frey, L.L., Daly, R.T.: Linking sort/ice anlity, customer satisfaction, and behavioral intention. J. Health Care Mark. 9(4), 5–17 (1989)

    Google Scholar 

  59. Zeithaml, V.A.: Customer perceptions of price, quality and value: a menas end model and synthesis of evidence. J. Mark. 52(1), 2–22 (1988)

    Article  Google Scholar 

  60. Zeithaml, V.A., Berry, L.L., Parasuraman, A.: The behavioral consequences of service quality. J. Mark. 60, 31–46 (1996)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Jong-Bae Kim .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Yoon, SY., Chun, YH., Kim, JB. (2019). Factors Affecting Satisfaction of NCS Based Educational System. In: Lee, R. (eds) Applied Computing and Information Technology. ACIT 2018. Studies in Computational Intelligence, vol 788. Springer, Cham. https://doi.org/10.1007/978-3-319-98370-7_1

Download citation

Publish with us

Policies and ethics