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An Overview of the Challenges in Climate Change Communication Across Various Audiences

  • Walter Leal FilhoEmail author
Chapter
  • 779 Downloads
Part of the Climate Change Management book series (CCM)

Abstract

There is a consensus about the need to foster information and communication on matters related to climate change. Yet, realising the goal of informing people and passing across climate change messages are difficult tasks, exacerbated by the fact that different audiences have different requirements. Based on the need to shed light into this problem, this paper outlines some of the challenges seen when communicating climate change across audiences. It also suggests some measures which may be helpful in reaching different groups, so as to meet their specific information needs.

Keywords

Climate change Communication Public Audiences Engagement 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Faculty of Life SciencesResearch and Transfer Centre “Sustainable Development and Climate Change Management”, Hamburg University of Applied SciencesHamburgGermany

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