Abstract
Globalization has changed the world and greatly affected business and management education. However, within mainstream curricula globalization is often framed in a particularly narrow sense, which often reproduces business-as-usual. By implication, a sustainability perspective is hardly noticeable in most university-level subjects that draw from globalization. To explore ways of overcoming this shortcoming, I reflect on two aspects of my experience attempting to integrate sustainability into international business (IB) studies. First, I consider limitations related to course content, discussing ways to re-orientate IB towards meaningful inclusion of sustainability. Second, I identify four common student types—‘radicals,’ ‘deer in the headlights,’ ‘traditionalists,’ and ‘highbrows’—to highlight particular challenges that arise when students are confronted with a sustainability perspective. Using illustrative examples from my lectures, this chapter proposes certain strategies that others may utilize to effectively further the sustainability agenda within business and management studies.
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Ferns, G. (2019). Thinking Globally, Teaching Sustainability: Embedding Sustainability in International Business Studies and Addressing Student Responses. In: Amaeshi, K., Muthuri, J., Ogbechie, C. (eds) Incorporating Sustainability in Management Education. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-98125-3_5
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