Embedding Sustainability in the Entrepreneurship Curriculum

  • Frances M. AmatucciEmail author


The sustainability revolution requires a paradigmatic shift in the way entrepreneurship education is delivered. There are ample opportunities to introduce sustainability concepts into the entrepreneurship curriculum since they employ innovation and creativity in both product/service and business model applications. Increased demand for clean, renewable energy, abundant safe drinking water, and healthy products give rise to innovations in the use of biomimicry, green chemistry, green supply chains, and building design. The sustainable development goals (SDGs) developed by the United Nations provide a platform from which entrepreneurial opportunities emerge. Although the entrepreneurial process may be the same, sustainability requires changes in business plan or business model development. A case study of how sustainability is embedded in the entrepreneurship curriculum in a public university in the United States is provided.


Sustainability Entrepreneurship Sustainable development goals Business plan Slippery Rock University 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Slippery Rock University of PennsylvaniaSlippery RockUSA

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