Three Faculty, Two Business Schools, One Goal

  • David Roger GraysonEmail author
  • Ron Ainsbury
  • Saulius Buivys


This chapter traces the evolution of several inter-linked business models for embedding corporate sustainability, and how the use of these models in teaching at two business schools—in the UK and the Netherlands, with groups of international students—developed over almost a decade.


Embedding Sustainability Business Models Teaching 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Roger Grayson
    • 1
    Email author
  • Ron Ainsbury
    • 2
  • Saulius Buivys
    • 3
  1. 1.Cranfield School of ManagementCranfieldUK
  2. 2.Rotterdam University of Applied SciencesRotterdamNetherlands
  3. 3.Rotterdam Business SchoolRotterdam University of Applied SciencesRotterdamNetherlands

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