• Kenneth AmaeshiEmail author
  • Judy N. Muthuri
  • Chris Ogbechie


Sustainability has become a new mantra, a philosophy of sorts. It does, however, mean different things to different people. If one takes the literary meaning of the word, it could simply suggest longevity or the ability to continue in existence irrespective of counteracting pressures. Another word often used in this regard is resilience. While longevity and resilience are integral to sustainability, they tend to, somewhat, present a narrow and limited view of sustainability.


  1. World Commission on Environment and Development (WCED). 1987. Our Common Future, Report of the World Commission on Environment and Development. Oxford and New York: Oxford University Press.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Kenneth Amaeshi
    • 1
    Email author
  • Judy N. Muthuri
    • 2
  • Chris Ogbechie
    • 3
  1. 1.University of Edinburgh Business SchoolEdinburghUK
  2. 2.Nottingham University Business SchoolNottinghamUK
  3. 3.Lagos Business SchoolLagosNigeria

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