Abstract
In this chapter, the authors outline the results of qualitative research on Diversity Management carried out with Brazil’s 20 largest companies. The objective of the study was to map the perception of employees and managers on Diversity in the context of the organizations, confronting the corporate discourse with the perspective of professionals who identify themselves with this theme. Managers of 12 out of 20 national companies and 45 employees, representing all this group, participated for individual qualitative interviews. The results show a very an incipient ambience in Brazilian companies, with a discourse that is little aligned to the practice and almost no practical demonstration of results, perceived by employees with mistrust and a sense of exclusion.
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Notes
- 1.
IBGE—Brazilian Institute of Geography and Statistics is a federal agency responsible for official collection of statistical information in Brazil.
- 2.
The Ethos Institute of Business and Social Responsibility is an OSCIP (Civil Society Organization of Public Interest). Its main purpose is to mobilize and support companies to develop their business in a socially responsible manner.
- 3.
CIT—Center for Talent Innovation is a nonprofit organization from New York. The mission is twofold: to drive groundbreaking research that leverages talent across the divides of gender, generation, geography, and culture ; and to create a community of senior executives united by an understanding that full utilization of the global talent pool is at the heart of competitive success. Source http://www.talentinnovation.org/about_CTI/.
- 4.
4CO—Cappellano and Carramenha Communication and Culture Organizational is a Brazilian consultancy founded in 2008 that is specialized in research, diagnostic, and planning in public relations .
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Carramenha, B., Cappellano, T. (2019). Diversity Management: An Overlook on Brazil’s Largest Companies. In: Thornton, G., Mansi, V., Carramenha, B., Cappellano, T. (eds) Strategic Employee Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-97894-9_6
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