Abstract
In many industries, we observe a paradigm shift from traditional firm-centric and top-down value creation towards more open and collaborative bottom-up approaches. Firms’ boundaries dissolve, and external actors can enter the domain of industrial value creation by means of advanced information and communication technologies. Beyond that, we also find examples where people co-create value with others without industrial actors necessarily being involved (e.g. open source communities, makerspaces). Thus, rethinking business as usual in the era of bottom-up economics via the concept of co-creation offers great potentials for both, firms and prosumers.
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Redlich, T., Moritz, M., Wulfsberg, J.P. (2019). Introduction: Co-creation in the Era of Bottom-Up Economics. In: Redlich, T., Moritz, M., Wulfsberg, J.P. (eds) Co-Creation. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-97788-1_1
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DOI: https://doi.org/10.1007/978-3-319-97788-1_1
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