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Archives of Sadness: Sharing Bereavement and Generating Emotional Exchange Between Strangers on YouTube

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Part of the book series: Palgrave Studies in Communication for Social Change ((PSCSC))

Abstract

Focusing on the significant life events of death and grief, YouTube is examined in this chapter as a social media forum in which intimacy is generated between strangers in often fleeting gestures of outreach and kindness. This chapter argues that ‘intimate publics’ constitute a particular shift in the relationship between strangers as anonymity is normatively disentangled from a behavioural code of impersonality. This historically evolving shift in the relationship between strangers is one of the personalised intimacies in modes of address and in the types of subjects/topics publicly exchanged and documented between strangers. Using Mateus’ concept of extimacy (2010), this paper argues that social media sharing prefigures intimacy as extimacy—an orientation towards self-exposure in the outside world of known and unknown others.

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Correspondence to Margaret Gibson .

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Gibson, M., Talaie, G. (2018). Archives of Sadness: Sharing Bereavement and Generating Emotional Exchange Between Strangers on YouTube. In: Dobson, A.S., Robards, B., Carah, N. (eds) Digital Intimate Publics and Social Media. Palgrave Studies in Communication for Social Change. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-97607-5_17

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