Skip to main content
SpringerLink
Log in
Book cover

International Baltic Conference on Databases and Information Systems

DB&IS 2018: Databases and Information Systems pp 106–120Cite as

Impact of Demographic Differences on Color Preferences in the Interface Design of e-Services in Latvia

  • Conference paper
  • First Online:

  • 570 Accesses

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 838))

Abstract

In our study, we test users’ color preferences of interfaces of typical electronic services’ (e-services) environment. The motivation of our study is to explore discrepancy between (a) the high degree of availability of e-services in Latvia, and (b) low usage of these e-services among population. We aim to find the regularities regarding color preferences that could be useful in the development of e-services and that could support the rise of the usage of e-services in future. Although there are several reasons why people avoid using e-services (some of them socio-cognitive, some – technological), we would like to focus on a particular aspect – the colors of e-services interface. In particular, we test color preferences in respect to the interface depending on different demographic factors. Our hypothesis is that color contributes to the preference of using e-services and that such factors as gender, age, place of residence, education field, language knowledge, occupation, and hobbies determine the color preferences.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Grimes, A., Kitchen, P.J.: Researching mere exposure effects to advertising-theoretical foundations and methodological implications. Int. J. Res. Mark. 49(2), 191–219 (2007)

    Article  Google Scholar 

  2. Hartson, R., Pyla, P.S.: The UX Book: Process and Guidelines for Ensuring a Quality User Experience. Elsevier, Amsterdam (2012)

    Google Scholar 

  3. Holmes, K.J., Regier, T.: Categorical perception beyond the basic level: The case of warm and cool colors. Cogn. Sci. 41(4), 1135–1147 (2017)

    Article  Google Scholar 

  4. Nelson, R., Schloss, K.B., Parker, L., Palmer, S.E.: Color preference: seasonal and gender differences. J. Vision, 12, 72 (2012). https://doi.org/10.1167/12.9.72

    Article  Google Scholar 

  5. Ophir, E., Nass, C., Wagner, A.D.: Cognitive control in media multitaskers. Proc. Nat. Acad. Sci. 106(37), 15583–15587 (2009)

    Article  Google Scholar 

  6. Ou, L.C., Luo, M.R., Woodcock, A., Wright, A.: A study of colour emotion and colour preference. Part I: colour emotions for single colours. Color Res. Appl. 29(3), 232–240 (2004)

    Article  Google Scholar 

  7. Ou, L.C., Luo, M.R., Woodcock, A., Wright, A.: A study of colour emotion and colour preference. Part II: colour emotions for two-colour combinations. Color Res. Appl. 29(4), 292–298 (2004)

    Article  Google Scholar 

  8. Ou, L.C., Luo, M.R., Woodcock, A., Wright, A.: A study of colour emotion and colour preference. Part III: colour preference modeling. Color Res. Appl. 29(5), 381–389 (2004)

    Article  Google Scholar 

  9. Palmer, S.E., Schloss, K.B.: An ecological valence theory of human color preference. Proc. Nat. Acad. Sci. 107(19), 8877–8882 (2010)

    Article  Google Scholar 

  10. Raudonis, V., Maskeliūnas, R., Stankevičius, K., Damaševičius, R.: Gender, age, colour, position and stress: How they influence attention at workplace? In: International Conference on Computational Science and Its Applications, pp. 248–264 (2017)

    Google Scholar 

  11. Schloss, K.B., Nelson, R., Parker, L., Heck, I.A., Palmer, S.E.: Seasonal variations in color preference. Cogn. Sci. 41(6), 1589–1612 (2017). https://doi.org/10.1111/cogs.12429

    Article  Google Scholar 

  12. Schloss, K.B., Palmer, S.E.: An ecological framework for temporal and individual differences in color preferences. Vis. Res. 141, 95–108 (2017). https://doi.org/10.1016/j.visres.2017.01.010

    Article  Google Scholar 

  13. Taylor, C., Schloss, K., Palmer, S.E., Franklin, A.: Color preferences in infants and adults are different. Psychon. Bull. Rev. 20(5), 916–922 (2013)

    Article  Google Scholar 

  14. Terwogt, M.M., Hoeksma, J.B.: Colors and emotions: preferences and combinations. J. Gen. Psychol. 122(1), 5–17 (1995)

    Article  Google Scholar 

  15. Zajonc, R.B.: Mere exposure: a gateway to the subliminal. Curr. Dir. Psychol. Sci. 10(6), 224–228 (2001)

    Article  Google Scholar 

  16. Zailskaitė-Jakštė, L., Ostreika, A., Jakštas, A., Stanevičienė, E., Damaševičius, R.: Brand communication in social media: the use of image colours in popular posts. In: Information and Communication Technology, Electronics and Microelectronics, pp. 1373–1378 (2017)

    Google Scholar 

  17. Yokosawa, K., Schloss, K.B., Asano, M., Palmer, S.E.: Ecological effects in cross-cultural differences between US and Japanese color preferences. Cogn. Sci. 40(7), 1590–1616 (2016)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Laboratory for Perceptual and Cognitive Systems at the Faculty of Computing, University of Latvia, Raina bulvaris 19, Riga, LV-1050, Latvia

    Jurģis Šķilters & Līga Zariņa

  2. Faculty of Business, Management and Economics, University of Latvia, Aspazijas bulvaris 5, Riga, LV-1050, Latvia

    Signe Bāliņa & Dace Baumgarte

Authors
  1. Jurģis Šķilters
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Līga Zariņa
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Signe Bāliņa
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Dace Baumgarte
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Jurģis Šķilters .

Editor information

Editors and Affiliations

  1. Institute of Data Science and Digital Technologies, Vilnius University, Vilnius, Lithuania

    Audrone Lupeikiene

  2. Information Systems Department, Vilnius Gediminas Technical University, Vilnius, Lithuania

    Olegas Vasilecas

  3. Institute of Data Science and Digital Technologies, Vilnius University, Vilnius, Lithuania

    Gintautas Dzemyda

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Šķilters, J., Zariņa, L., Bāliņa, S., Baumgarte, D. (2018). Impact of Demographic Differences on Color Preferences in the Interface Design of e-Services in Latvia. In: Lupeikiene, A., Vasilecas, O., Dzemyda, G. (eds) Databases and Information Systems. DB&IS 2018. Communications in Computer and Information Science, vol 838. Springer, Cham. https://doi.org/10.1007/978-3-319-97571-9_10

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-97571-9_10

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-97570-2

  • Online ISBN: 978-3-319-97571-9

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation