Abstract
Although the notion of incompatibility is implicit in the research on conflicting institutional logics, few studies explicitly address it. The chapter draws on the concept of materiality and theories of digital objects to explain how materiality affects the organizational templates and reasons for the conflict. The chosen context of Massive Open Online Course (MOOCS) contradicts the conventional organizing templates in business schools (BS) but it emerges a powerful force regardless. The focus on digital materiality helps us to elaborate the role of materiality in institutional logics. By juxtaposing and reconciling the substance of the physical mater and the substantive mattering of matter, the chapter enhances the definition and the theoretical boundaries of the concept.
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Notes
- 1.
In Chap. 5, Lise Arena and Ali Douai offer a complementary perspective on competing logics in Business Education. They explore the emergence of co-existing but competing logics through the history of Oxford University campus and the building of Saïd Business School. Through their investigation of space, they show how materiality fosters the hybridization of seemingly orthogonal institutional logics. That said, Chap. 5 explores institutional changes on a much longer time horizon, for example, several decades.
- 2.
Chapter 1—introduction—provides additional detail about the debate on the porosity of the different kinds of materiality, in particular objects and digitality. Besides, digitality being dependent on physical artifacts implies that information is not only shared in digital spaces and platforms but also accessible through multiple, mobile devices. Such porosity thereby sophisticates the transferability of materiality. In the postface of the book, Candace Jones provides insightful discussion on the transferability of materiality.
- 3.
Other proposals for materiality re-conceptualization can be found in this book. In Chap. 12, François-Xavier de Vaujany identifies three ontological avenues of legitimacy, including the ontology of sculpture and the ontology of bubbles. In the postface, Candace Jones proposes to view materiality as a carrier or through its performative role.
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Morgan-Thomas, A., Abrunhosa, A., Ignacio Canales, J. (2019). Material Conflict: MOOCs and Institutional Logics in Business Education. In: de Vaujany, FX., Adrot, A., Boxenbaum, E., Leca, B. (eds) Materiality in Institutions. Technology, Work and Globalization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-97472-9_9
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