Experimenting with Circular Business Models—A Process-Oriented Approach
In this chapter, Antikainen and Bocken illustrate how a 5-step circular business model experimentation process model approach can be used. The main challenges across different phases are identified. Based on a case study they identify challenges related to feasibility of the needed technology, environmental challenges and challenges related to the scalability. Also, the collaboration between company and other stakeholders as well as with communication and visibility were identified as relevant challenges. The approach helps organisations to focus on the most relevant issues that are also most prone for challenges during the process offering also very practical tools. To conclude, various future research paths are identified for this new research field.
This research has been conducted as part of the AARRE (Capitalising on Invisible Value—User-Driven Business Models in the Emerging Circular Economy) and CloseLoop projects. The authors would like to express their gratitude to Business Finland, the Technical Research Centre of Finland (VTT), the case companies and other parties involved in the AARRE project as well as to the Strategic Research Council at the Academy of Finland, project CloseLoop (grant number 303453).
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