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How Firms’ Strategic Environmental Goals Influence Product Innovation

  • Wolfgang GerstlbergerEmail author
  • Alex da Mota Pedrosa
  • Reynir Smari Atlason
Chapter
Part of the Palgrave Studies in Sustainable Business In Association with Future Earth book series (PSSBAFE)

Abstract

In this chapter, Gerstlberger, da Mota Pedrosa and Atlason investigate how internal environmental goals affect the product innovation activities of manufacturing firms. Based on 150 surveys and additional qualitative interviews, the chapter highlights that focussing on strategic environmental goals also enhances the general product innovation activities of manufacturing firms. Managers responsible for areas such as corporate strategy, R&D, production and marketing can use this insight to identify and implement strategic environmental goals for their firms. These goals will, for example, lead to significant reductions in energy and/or material consumption in specific fields related to new product development, including production, product use, product refurbishment, maintenance of products and production facilities.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Wolfgang Gerstlberger
    • 1
    Email author
  • Alex da Mota Pedrosa
    • 2
  • Reynir Smari Atlason
    • 3
    • 4
  1. 1.Department of Marketing and ManagementUniversity of Southern DenmarkOdenseDenmark
  2. 2.Duale Hochschule Schleswig-HolsteinKielGermany
  3. 3.University of Southern Denmark, SDU Life Cycle EngineeringOdenseDenmark
  4. 4.Circular Solutions ehf., Ljósakur 6GardabaerIceland

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