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Digitization of Value Chains and Ecosystems

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Digital Business Models

Abstract

The chapter focuses on the importance of a strong ecosystem for successful and sustainable market presence in the Internet of Things world. It analyzes emerging value and business models together with the ecosystem structure and the roles of different stakeholders. The supply chain domain-related use cases, the ecosystem supporting them as well as ways of creating and expanding such ecosystems are given based on the experience of H2020 TagItSmart! project, which ran for over three years with more than 30 partners.

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Notes

  1. 1.

    https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/internet-of-things-iot-enterprise-value-report.html.

  2. 2.

    https://www.amazon.com/Inevitable-Understanding-Technological-Forces-Future/dp/0143110373.

  3. 3.

    See Ziouvelou and McGroarty (2017) for a detailed overview of ecosystems.

  4. 4.

    Circular economy meets the IoT, February 11, 2016 in Innovation http://brand-e.biz/economy-goes-circular-as-products-become-smart-and-connected-to-internet-of-things_37126.html.

  5. 5.

    Communication:

    http://eur-lex.europa.eu/resource.html?uri=cellar:8a8ef5e8-99a0-11e5-b3b7-01aa75ed71a1.0012.02/DOC_1&format=PDF.

    List of actions:

    http://eur-lex.europa.eu/resource.html?uri=cellar:8a8ef5e8-99a0-11e5-b3b7-01aa75ed71a1.0012.02/DOC_2&format=PDF.

  6. 6.

    http://ec.europa.eu/environment/circular-economy/index_en.htm.

  7. 7.

    http://www.ellenmacarthurfoundation.org/news/circular-economy-would-increase-european-competitiveness-and-deliver-better-societal-outcomes-new-study-reveals.

  8. 8.

    See also the Flanders Materials Program:

    • A long term vision: Plan C is the circular economy hub in Flanders, created by OVAM to encourage a change in mind-set from waste to resources and to accelerate the move towards a circular economy.

    • Policy-relevant scientific research: SuMMa (Policy Research Centre for Sustainable Materials Management) brings together a broad spectrum of researchers and investigates which economic, policy and social conditions need to be fulfilled in order to realize the transition towards a circular economy.

    • Actions and projects in the field: Agenda 2020 is a list of 45 concrete projects with active partners and a clear time schedule.

    http://www.ellenmacarthurfoundation.org/case-studies/belgium-flanders-materials-programme.

  9. 9.

    Following Ziouvelou and McGroarty (2018), this taxonomy is based on two differentiating aspects of ecosystems, namely the (a) value model: denoting the orientation of the ecosystem in relation to value creation, capture and distribution practices, and the (b) innovation system: specifying the innovation orientation of the ecosystem in relation to the innovation process and architecture (knowledge production and knowledge application (innovation); Carayannis and Campbell 2010).

  10. 10.

    #ACCELERATE MANIFESTO FOR AN ACCELERATIONIST POLITICS: https://syntheticedifice.files.wordpress.com/2013/06/accelerate.pdf. “Any transformation of society must involve economic and social experimentation. The Chilean Project Cybersyn is emblematic of this experimental attitude – fusing advanced cybernetic technologies, with sophisticated economic modelling, and a democratic platform instantiated in the technological infrastructure itself.”

  11. 11.

    https://www.amazon.com/Inevitable-Understanding-Technological-Forces-Future/dp/0143110373.

  12. 12.

    http://blogs.harvard.edu/jim/files/2010/04/Predators-and-Prey.pdf.

  13. 13.

    https://www.iotforall.com/open-digital-ecosystem-iiot/.

  14. 14.

    https://enterprise.microsoft.com/en-us/articles/industries/discrete-manufacturing/building-the-industrial-iot-ecosystem-that-is-right-for-your-business/.

  15. 15.

    https://customers.microsoft.com/en-us/story/rollsroycestory.

  16. 16.

    http://www.sciencedirect.com/science/article/pii/S0048733311000187.

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Author information

Authors and Affiliations

  1. DunavNET, Novi Sad, Serbia

    Srdjan Krčo

  2. DunavNET, Dublin, Ireland

    Srdjan Krčo

  3. Resonance Design BV, Tilburg, The Netherlands

    Rob van Kranenburg

  4. Microsoft Austria, Wien, Austria

    Miloš Lončar

  5. University of Southampton, Southampton, UK

    Xenia Ziouvelou & Frank McGroarty

Authors
  1. Srdjan Krčo
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  2. Rob van Kranenburg
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  3. Miloš Lončar
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  4. Xenia Ziouvelou
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  5. Frank McGroarty
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Correspondence to Srdjan Krčo .

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Editors and Affiliations

  1. Aarhus University, Risskov, Denmark

    Annabeth Aagaard

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Krčo, S., van Kranenburg, R., Lončar, M., Ziouvelou, X., McGroarty, F. (2019). Digitization of Value Chains and Ecosystems. In: Aagaard, A. (eds) Digital Business Models. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-96902-2_4

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