Abstract
No business transaction can be carried out without communication. International management involves communicating over national borders and dealing with cultural differences. To communicate, we use language, signs, and symbols, all determined by culture. In this chapter, we learn that effective international communication requires an understanding of cultural influences. We will learn about cultural differences in verbal and nonverbal communication. Finally, we conclude the chapter with a discussion of cultural differences in international negotiation.
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Notes
- 1.
The second part of Bob’s story is adopted from Ref. [1].
- 2.
Told by Parvathy Menon, my graduate assistant.
- 3.
This and the following question are based on the classroom material used by Betty Jane Punnett and Donald M. Wood, both from the University of West Indies.
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Fatehi, K., Choi, J. (2019). International Communication and Negotiation. In: International Business Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-96622-9_4
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