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International Management and the Cultural Context

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Book cover International Business Management

Part of the book series: Springer Texts in Business and Economics ((STBE))

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Abstract

To manage a business organization effectively, it is essential to understand people’s values and assumptions, which are shaped by their cultures. Cultural norms and values are not universal, although there are some similarities. Among these similarities are a desire to be helpful, respect for authority and power, and the tendency toward comfort. But even those concepts and values that at first glance appear to be universal show vast differences on closer scrutiny.

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Authors and Affiliations

  1. Coles College of Business, Kennesaw State University, Kennesaw, GA, USA

    Kamal Fatehi

  2. Management & Marketing Department, St. John Fisher College, Rochester, NY, USA

    Jeongho Choi

Authors
  1. Kamal Fatehi
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  2. Jeongho Choi
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Fatehi, K., Choi, J. (2019). International Management and the Cultural Context. In: International Business Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-96622-9_3

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