Abstract
With the conclusion, Corine Védrine first back to her initial assumptions about the Michelin spirit and the myth, which invites her to discuss the notions of culture and recognition. In a second time, she suggests new research avenues. The changes in capitalism in general and in the Michelin company in particular have led to the demise of paternalism and a decline in the number of workers in favour of an increase in the number of executives. This has at least two consequences. The first concerns the need to think the Michelin myth on an international scale by mobilising the concept of industrial heritage. The second consequence concerns urban development, from paternalism towards the workers to urban planning with a marketing slant towards the executives, which expresses the need for a city to adapt to the industrial and social changes of its main employer, taxpayer and landowner.
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Notes
- 1.
See Note 2.
- 2.
The closure in 2001 created 7 hectares of brownfield land out of the thirty-five hectares covered by factory.
- 3.
Examples of headlines: “Clermont-Ferrand, The City that Would Like to Forget Michelin” (Libération, 21 September 1999); “A City in Search of a New Identity” (Le Monde, 3 February 2000).
- 4.
In MiLiVo, Mi stands for Michelin, Li for Limagrin” and Vo for Volvic.
- 5.
It should be noted that a number of Michelin employees teach at various universities in Clermont-Ferrand, as well as at the Institut d’administration des entreprises [Institute of Business Administration].
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Védrine, C. (2019). Conclusion. In: The Spirit of Capitalism According to the Michelin Company. Palgrave Studies in Urban Anthropology. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-96610-6_8
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