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The Emergence of Neuromarketing

  • Selena Nemorin
Chapter

Abstract

This chapter seeks to offer an account of the emergence of neuromarketing. Given that much of marketing history has been recounted comprehensively by others, this chapter provides a brief overview of the significant technological moments that impacted and changed the way the practice has been conducted over the years in order to place neuromarketing on a continuum, as a modality of late capitalism.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Selena Nemorin
    • 1
  1. 1.Department of Culture, Communication and MediaUniversity College LondonLondonUK

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