Abstract
When we think or make decisions, we must not forget that there are several internal “pitfalls” that cause our brain to make decisions incorrectly. Many authors have written on various pitfalls that may affect us. In this paper, five of them are identified and they are: The use of patterns when thinking, the relativity of things, the anchor effect, loss aversion, value attribution and diagnosis bias.
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Portela, J.L., Rodríguez-Monroy, C. (2019). Limitations and Pitfalls of the Brain That Prevent Us from Thinking. In: Ortiz, Á., Andrés Romano, C., Poler, R., García-Sabater, JP. (eds) Engineering Digital Transformation. Lecture Notes in Management and Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-96005-0_13
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DOI: https://doi.org/10.1007/978-3-319-96005-0_13
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