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Measuring and Managing the Reputation of Business Consultancies

  • Volker NissenEmail author
  • Johannes Dittler
Chapter
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

The consulting business relies on trust between consultants and clients. In a situation where the client has not worked with a particular consultancy before, the positive reputation of this company can act as a substitute for previous personal experience. Vice versa, a negative reputation will be a substantial hindrance for a consulting firm in achieving sustained market success. Thus, creating and maintaining a good reputation is of significant importance for consulting providers. However, reputation is a somewhat cloudy concept that calls for a measurement instrument to determine precisely the status-quo for a given company. Moreover, as only things that can be measured can also be actively managed, measuring reputation is key to close the management circle on this important issue. The current paper presents an approach to measure and actively manage reputation in the domain of business consulting. The basic concept may be transferred to other knowledge-intensive service industries as well.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Economic Sciences and MediaIlmenau University of TechnologyIlmenauGermany
  2. 2.INVERTO GmbHMunichGermany

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