Abstract
The “Sunflower Movement,” which sprouted in the March of 2014, was viewed as the best evidence to show how students spread information and get organized through Facebook. Compared with studies concerning relationships between Facebook and political-social life, this study focuses on influence of a group of fan pages serving a social movement. We propose a data-driven approach based on the analysis of digital footprints; visualization tools applied in this study are constructed based on the “ABC model” and evolved along with the need of analysis. Through fans’ action characteristics we can construct the role played by each fan page. It is found that most fans only visit once and leave a sole footprint. The active 20% of users either compact their engagement in a short period or construct their involvement during a rather long period.
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Liu, HW., Lin, IY., Chi, MT., Hsu, KW. (2018). Understanding “The User-Generated”: The Construction of the “ABC Model” and the Imagination of “Digital Humanities”. In: Chen, SH. (eds) Big Data in Computational Social Science and Humanities. Computational Social Sciences. Springer, Cham. https://doi.org/10.1007/978-3-319-95465-3_11
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