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Playing with Zombie Problems: Exploring the Gender-Digital-Play Assemblage in Online Mental Health Campaigns

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Abstract

It has become increasingly common for services and public policy initiatives to use digital campaigns to encourage youth mental health promotion practices. However, there is little critique of the gender positions made available in these campaigns or the role that digital cultures and leisure—beyond gamification—play in assembling gendered accounts of mental health. Drawing on analysis of the participatory design of a youth mental health campaign, Something Haunting You?, we explore how the creation of campaigns can shift in focus from predetermined gender and behaviour change towards the complex assemblage of gender, digital, and play practices.

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Notes

  1. 1.

    YouTube views recorded 28/07/17

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Authors and Affiliations

  1. Institute for Culture and Society, Western Sydney University, Sydney, NSW, Australia

    Teresa Swist & Philippa Collin

Authors
  1. Teresa Swist
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  2. Philippa Collin
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Correspondence to Teresa Swist .

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Editors and Affiliations

  1. University of Waterloo, Waterloo, ON, Canada

    Diana C. Parry

  2. Department of Recreation & Leisure Studies, University of Waterloo, Waterloo, ON, Canada

    Corey W. Johnson

  3. Department for Health, University of Bath, Bath, UK

    Simone Fullagar

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Swist, T., Collin, P. (2019). Playing with Zombie Problems: Exploring the Gender-Digital-Play Assemblage in Online Mental Health Campaigns. In: Parry, D.C., Johnson, C.W., Fullagar, S. (eds) Digital Dilemmas. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-95300-7_7

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  • DOI: https://doi.org/10.1007/978-3-319-95300-7_7

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-95299-4

  • Online ISBN: 978-3-319-95300-7

  • eBook Packages: Social SciencesSocial Sciences (R0)

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