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International Conference on Applied Human Factors and Ergonomics

AHFE 2018: Advances in Usability, User Experience and Assistive Technology pp 68–78Cite as

The Limited Rationale in Decision Making, Impacts on the Evaluation of Artifacts in the Design Process

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 794))

Abstract

Would the user able to make decisions rationally? If not, how, then, are your decisions actually made? What happens if the decision is made on the basis of intuition? Situations involving judgment and decision-making are daily in the lives of human beings, including in matters of consumption. The judgment and decision-making are complex functions that imply in the analysis of the characteristics of each of the options for a particular decision-making task, as well as the estimation of the consequences of the choice to be made and the origin of these studies is Microeconomics. In cognitive psychology, decision-making studies have been devoted to investigating how human beings make decisions in reality, not following rules, but seeking rationality within limits. This article aims to bring to light some discussions that elucidates more clearly how these decision making processes can be efficient.

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Authors and Affiliations

  1. Universidade Federal de Pernambuco, Pós Graduação em Design, Av. Acadêmico Hélio Ramos, 50670-420, Recife, Brazil

    Walquir Fernandes, Walter Correia & Fabio Campos

Authors
  1. Walquir Fernandes
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  2. Walter Correia
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  3. Fabio Campos
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Corresponding author

Correspondence to Walquir Fernandes .

Editor information

Editors and Affiliations

  1. University of Central Florida, Orlando, FL, USA

    Tareq Z. Ahram

  2. Catholic University of Pernambuco, Boa Viagem, Pernambuco, Brazil

    Christianne Falcão

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Fernandes, W., Correia, W., Campos, F. (2019). The Limited Rationale in Decision Making, Impacts on the Evaluation of Artifacts in the Design Process. In: Ahram, T., Falcão, C. (eds) Advances in Usability, User Experience and Assistive Technology. AHFE 2018. Advances in Intelligent Systems and Computing, vol 794. Springer, Cham. https://doi.org/10.1007/978-3-319-94947-5_7

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  • DOI: https://doi.org/10.1007/978-3-319-94947-5_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-94946-8

  • Online ISBN: 978-3-319-94947-5

  • eBook Packages: EngineeringEngineering (R0)

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