Abstract
Research has shown that for athletic shoes, visual attributes such as color and style can be more important than ergonomic or technical attributes in consumer purchase decisions. Previous studies have also shown that psychological feelings and emotions are in fact tied to products based on individual design characteristics that create a ‘gestalt’ feel for the product. Kansei engineering is one method commonly used in product development to gain a better understanding of emotions and their linkages with specific design characteristics, which can then be used to design products that communicate the desired ‘feel’. The current study posits that the design characteristics of shoes and the emotions that they elicit can be statistically grouped together, creating Kansei/affective design types that have applications for product development, marketing, and mass customization. An exploratory study using male millennial athletes revealed four affective design types for basketball shoes, which are associated with differing design characteristics.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Feifer, J.: Shoes made for the man. Fast Company 191, 52–54 (2014)
Engvall, N., Edler, B., Bengtson, R.: A beginner’s guide to sneaker terminology. Complex (2014). http://www.complex.com/sneakers/2012/09/a-beginners-guide-to-sneaker-terminology/
Wang, C.H.: Integrating Kansei engineering with conjoint analysis to fulfill market segmentation and product customization for digital cameras. Int. J. Prod. Res. 53, 2427–2438 (2015)
Shieh, M.D., Yeh, Y.E.: A comparative study on perceptual evaluations of sport shoe exterior colors in Taiwan. Color Res. Appl. 40, 178–193 (2015)
Nagamachi, M.: Kansei engineering: a new ergonomic consumer-oriented technology for product development. Int. J. Indust. Eng. 15, 3–11 (1995)
Branthwaite, H., Chockalingam, N.: What influences someone when purchasing new trainers? Footwear Sci. 1, 71–72 (2009)
Lam, W.K., Kam, K., Qu, Y., Capio, C.M.: Influence of shoe colour on perceived and actual jumping performance. Footwear Sci. 9, S3–S5 (2017)
Orth, U.R., Malkewitz, K.: Holistic package design and consumer brand impressions. J. Market. 72, 64–81 (2008)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Green, A., Chattaraman, V. (2019). Creating an Affective Design Typology for Basketball Shoes Using Kansei Engineering Methods. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 774. Springer, Cham. https://doi.org/10.1007/978-3-319-94944-4_38
Download citation
DOI: https://doi.org/10.1007/978-3-319-94944-4_38
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-94943-7
Online ISBN: 978-3-319-94944-4
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)