What’s Your Password? Exploring Password Choice Conformity in Group Decision Making

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 782)


In 1955, Solomon Asch investigated the relationship between opinions and social pressure. His results showed that opinions can be influenced by social pressure. In security, users are often referred to as the biggest security threat to a system. A system administrator’s security efforts can be, and have been, weakened by a user’s poor security decisions. Exploring conformity in security can help to discover if conformity exists in this setting and help to remedy the issue by determining why. This study repeats Asch’s experiment to discover if opinions can be influenced by social pressure in security related circumstances. This experiment differs from Asch’s because it takes place in a virtual room, the confederates are virtual beings, and the questions are related to passwords. This document will present the results of our experiment which will include the percentage of participants that conform, and the results from the interview after each session.


Human factors Human-systems integration Asch conformity group decision making Peer pressure Opinions Password Security 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Herbert Wertheim College of Engineering, Computer Information Sciences and EngineeringUniversity of FloridaGainsvilleUSA

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