Abstract
This paper describes a study of the children’s clothing sizing used by Portuguese companies. A survey of children’s fashion brands was conducted in Portugal, accessing official public data, followed by a field research. A semi structured interview technique was used to interview designers and patternmakers, using two distinct scripts. The purpose was to better understand the reality of the Portuguese children’s fashion industry, mapping the profile of these brands, understanding how they deal with garment sizing, as well as to know how their body measurements tables were obtained. The study was carried out in the northern region of Portugal, where there is a greater concentration of apparel companies in the country. The selection criteria of the companies considered in the study was based in those whose target audience is between the ages of interest of this research, i.e. 3 to 9 years old.
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Acknowledgments
We would like to acknowledge the Brazilian Institutions Federal University of Ceará and University of Fortaleza, and the Portuguese research center 2C2T-Science Center for Textile Technology from University of Minho. This work is financed by FEDER funds through the Competitive Factors Operational Program (COMPETE) POCI-01-0145-FEDER-007136 and by national funds through FCT-Portuguese Foundation for Science and Technology, under the project UID/CTM/000264.
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Bezerra, G., Carvalho, M., Pessoa, J., Rocha, M.A. (2019). Garment Sizing in Portuguese Children’s Fashion Brands. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 777. Springer, Cham. https://doi.org/10.1007/978-3-319-94706-8_18
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DOI: https://doi.org/10.1007/978-3-319-94706-8_18
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