Assessment of How Inclusive Are Shopping Centers for Blind People

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 776)


Due to the difficulties experienced by blind and weak-sighted people within shopping centers, these people often avoid to visit these spaces, being excluded from the same experience as sighted people. The aim of this study was to determine the current situation of Guadalajara’s shopping centers and to address guidelines to enhance inclusivity for people with visual impairment in shopping centers. Nine subjects, with sight disabilities, took part in a semi-structured interview to register their previous experience visiting shopping centers. After that, each subject executed a Verbal Protocol Analysis while walking through a shopping center. Data were transcribed and thematically analyzed. The results from this study suggest that Guadalajara’s shopping centers do not have an inclusive design for users with visual impairments. The participants of this study think their experience in shopping centers could be enhanced if, at least, people around them had an “inclusive culture” and offered them any help.


Human factors Inclusivity Shopping centers Visual impairment Blindness 



We express our sincere regards to our family and every person who collaborated in this study.


  1. 1.
  2. 2.
    World Health Organization: EYE CARE (2017)Google Scholar
  3. 3.
    La ceguera es la segunda causa de discapacidad en México: INEGI - La Jornada.
  4. 4.
    Perfil sociodemográfico de la población con discapacidad en el estado de Jalisco. INEGI, México (2017)Google Scholar
  5. 5.
    Bernal, F.: Invento ayuda a ciegos a ir de compras en centros comerciales de Bogotá.
  6. 6.
    Convierten edificios complejos en entornos accesibles para invidentes a través de una aplicación - GRANADA es noticia.
  7. 7.
    PROFECO: Ley federal de protección al consumidor. PROFECO, México (2012)Google Scholar
  8. 8.
    Leonard, J., Newman, R.: Three types of ‘maps’ for blind travel. Ergonomics 13, 165–179 (1970)CrossRefGoogle Scholar
  9. 9.
    Alcaide Marzal, J., Diego Más, J., Artacho Ramírez, M.: Diseño de producto: métodos y técnicas. Alfaomega, México (2004)Google Scholar
  10. 10.
  11. 11.
    Necesidades, motivaciones y deseos. Universidad de Murcia, Murcia, España (2014)Google Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Facultad de IngenieríaUniversidad PanamericanaZapopanMexico
  2. 2.Centro de Investigaciones en ErgonomíaUniversidad de GuadalajaraGuadalajaraMexico

Personalised recommendations