Abstract
The aim of this study was to understand the teenagers experience when using the bus service in Guadalajara City, Mexico. A total of thirty four teenagers aged from fifteen to nineteen participated in four structured focus groups. A previously designed service blueprint was used to show to participants the different stages and user actions of a door-to-door experience. They were asked to rate every interaction with the service according to the level of difficulty that they had experienced, after that each member of the group shared their views and reasons behind the assigned rating. Discussions were aimed at eliciting their views on those interactions where the bus service could be better. The most outstanding findings were that teenagers were able to identify issues and opportunity areas that could help to improve the service to be safer and more usable for other groups of users as the older people.
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Acknowledgments
We want to thank Karina Selene Almaraz-González for managing the access to the high school were we undertook this research, and for her support in running two focus groups.
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Prado-Jiménez, S.D., Aceves-González, C., Galindo-Estupiñan, Z.T. (2019). Understanding the Experience of Teenagers as Bus Passengers for the Design of a More Inclusive Bus Service. In: Di Bucchianico, G. (eds) Advances in Design for Inclusion. AHFE 2018. Advances in Intelligent Systems and Computing, vol 776. Springer, Cham. https://doi.org/10.1007/978-3-319-94622-1_24
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DOI: https://doi.org/10.1007/978-3-319-94622-1_24
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