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Service Storytelling: Exploring Storytelling Models in the Context of the Service Design Process

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Advances in Interdisciplinary Practice in Industrial Design (AHFE 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 790))

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Abstract

Service is often explained as a “staged experience.” However, the holistic structure that allows the audience to actively participate in experience co-creation is often more important in an aesthetic experience. We propose “storytelling” as a way to organize human experience. As a verb, storytelling is an ongoing, collaborative, and interactive conversation between the author and the audience. In this paper, we will explore how to apply storytelling to the design of the structural service experience by exploring the representative models of storytelling in the context of the service design process.

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Author information

Authors and Affiliations

  1. Northeastern University, 360 Huntington Ave, Boston, MA, 02115, USA

    Miso Kim

  2. Dankook University, 152 Jukjonro, Jukjon1dong, Sujigu, Yonginsi, Gyeonggido, South Korea

    Youngsoo Lee

Authors
  1. Miso Kim
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  2. Youngsoo Lee
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Corresponding author

Correspondence to Miso Kim .

Editor information

Editors and Affiliations

  1. School of Industrial Design, Carleton University, Ottawa, Ontario, Canada

    WonJoon Chung

  2. School of Art & Design, University of Illinois at Urbana Champaign, Champaign, Illinois, USA

    Cliff Sungsoo Shin

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Kim, M., Lee, Y. (2019). Service Storytelling: Exploring Storytelling Models in the Context of the Service Design Process. In: Chung, W., Shin, C. (eds) Advances in Interdisciplinary Practice in Industrial Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 790. Springer, Cham. https://doi.org/10.1007/978-3-319-94601-6_31

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  • DOI: https://doi.org/10.1007/978-3-319-94601-6_31

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-94600-9

  • Online ISBN: 978-3-319-94601-6

  • eBook Packages: EngineeringEngineering (R0)

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