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Emotional Evidence: Influences on Happiness from the Frequent Positive Visual Exposure

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Advances in Interdisciplinary Practice in Industrial Design (AHFE 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 790))

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Abstract

Happiness depends on many factors, from the obvious to the counterintuitive. Over several years an individual’s happiness becomes important in every aspect of their life. It used to be determined by luck, fate, and genes that are beyond our control. In the last few years, the idea of happiness has changed into something that we can control and teach. Understanding the user’s perception at the visceral level is like entering the brief moment of interaction that determines the first impression of a product. Human emotion is a momentary feeling and can be stimulated at the visceral level. As human beings, we want to be happy and we seek things to make us smile every day.

This study documented the psychological/emotional influence of a special set of positive visual stimuli (Kawaii cuteness cartoon drawings) on individuals. The Oxford Happiness Inventory (OHI; Argyle et al. 1995; Hills and Argyle, 1998) was used to measure changes in individual happiness levels between two occasions one week apart. The happiness levels significantly improved for all participants after they were heavily exposed to these positive visual stimuli for that one week.

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Correspondence to Young Ae Kim .

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Kim, Y.A. (2019). Emotional Evidence: Influences on Happiness from the Frequent Positive Visual Exposure. In: Chung, W., Shin, C. (eds) Advances in Interdisciplinary Practice in Industrial Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 790. Springer, Cham. https://doi.org/10.1007/978-3-319-94601-6_24

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  • DOI: https://doi.org/10.1007/978-3-319-94601-6_24

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-94600-9

  • Online ISBN: 978-3-319-94601-6

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