Abstract
Marketing is the next topic. Marketing is defined as: The strategies employed across the entire process of designing your offering to meet the needs of the customers you want to sell to, and the mechanisms by which you promote it and finally deliver it to their satisfaction. As such is involves a great deal more than selling or promoting your product.
We look at the product adoption lifecycle to understand the different behaviours of early adopter and majority markets and more importantly, how to progress your business through these groups. We then look at the risks involved with your business and how to identify the critical success factors that will ultimately determine the business’s future. The chapter concludes with a description of your marketing plan.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this chapter
Cite this chapter
Harris, T. (2019). How Do You Market Your Product?. In: Start-up. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-94547-7_5
Download citation
DOI: https://doi.org/10.1007/978-3-319-94547-7_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-94546-0
Online ISBN: 978-3-319-94547-7
eBook Packages: Business and ManagementBusiness and Management (R0)