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The First (Beer) Living Lab: Learning to Sustain Network Collaboration for Digital Innovation

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Collaboration in the Digital Age

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Abstract

The Beer Living Lab was the first of a series of living labs established to analyse and improve complex cross-border trade and logistics challenges using innovative information technology. Unlike stable inter-firm networks where roles are formal and explicit, role taking and role assigning in the Beer Living Lab was highly dynamic. Although project deliverables were formally assigned, in practice responsibilities emerged as a result of actors’ own initiative or as a result of negotiation and sense-making. Even leadership behaviour shifted throughout the various stages of the initiative. The practice of knowledge broking and cultivating a close working relationship with the operational manager emerged as crucial for creating and sustaining the social network which in turn stabilised the hybrid network organisation. We discover (yet again) the key practices of knowledge brokers and the necessity for social involvement in overcoming discontinuities within organisation networks.

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Notes

  1. 1.

    ITAIDE: Information Technology for Adoption and Intelligent Design for E-Government.

  2. 2.

    Earlier versions of this article were presented at the 20th Bled eMergence conference (Froessler, Rukanova, Klein, Tan, & Higgins, 2007) and portions published (Rukanova et al., 2011; Klein, Higgins, & Rukanova, 2011).

  3. 3.

    Excise duties are indirect taxes levied on licensed goods such as alcohol.

  4. 4.

    The Tamper-Resistant Embedded Controller (TREC) smart seal for container security developed by IBM, and a SOA, enabled by the Electronic Product Code Information Service (EPCIS) open standard from the global standardisation organisation GS1.

  5. 5.

    EMCS: Excise Movement and Control System. An EU customs system for monitoring the movement of excise goods.

  6. 6.

    AIN message: AangifteInformatie; digital trade declaration information.

  7. 7.

    AEO: Authorised Economic Operator—a licensed business status for operating in the international supply chain.

  8. 8.

    SW: Single Window for customs services.

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Correspondence to Allen Higgins .

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Frößler, F., Rukanova, B., Klein, S., Higgins, A., Tan, YH., Kelly, S. (2019). The First (Beer) Living Lab: Learning to Sustain Network Collaboration for Digital Innovation. In: Riemer, K., Schellhammer, S., Meinert, M. (eds) Collaboration in the Digital Age. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-94487-6_11

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