Abstract
This chapter outlines how the television industry regained power in the TV III era through a variety of digital technologies. Continuing the discussion of power and control in relation to television’s ancillary technologies, this chapter discusses DVD and DVRs, YouTube and catch-up platforms Hulu and iPlayer. These technologies helped move the ‘hub’ of media convergence onto ‘the digital’, to be accessed via a range of devices. In the course of this, the link between the television set and television content was severed. Through a collection of more accurate viewer data and technologies that serve to limit viewing of content to specific geographical areas, industry was also able to regain control. These TV III technologies continue to be relevant in a TV IV environment, but also create some preconditions for Netflix: specifically, the possibilities of binge-watching and the viewing of television content on devices that are not the television set.
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Notes
- 1.
Lotz uses the terminology of post-network television, which is specific to the arrangement of the US television industry and is used here synonymously with TV III .
- 2.
Though not discussed here, Michael Strangelove’s Post-TV. Piracy, Cord-Cutting and the Future of Television (2015) offers valuable insights into piracy as alternative way to access television content and industry efforts to gain control over these alternatives.
- 3.
Netflix ’ headquarters are also in Silicon Valley, but its production is rooted in Hollywood.
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Jenner, M. (2018). Digital Television and Control. In: Netflix and the Re-invention of Television. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-94316-9_5
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