Abstract
The foundations of neoclassical theory came under sustained attack beginning in the 1940s. The foundations are rationality, maximization, and (allocative) efficiency. The sustained attack came from “first generation behavioral economists.”
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Frantz, R. (2018). First Generation Behavioral Economists on Rationality, and Its Limits. In: Bronner, G., Di Iorio, F. (eds) The Mystery of Rationality. Springer, Cham. https://doi.org/10.1007/978-3-319-94028-1_6
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