The Endings of I Am Legend
- 454 Downloads
Joyce argues the alternate endings of I Am Legend (Francis Lawrence 2007) exemplify the differences between the apocalyptic and post-apocalyptic genres and explains why the post-apocalyptic is preferable for transmedia storytelling. This chapter first distinguishes between the apocalyptic and post-apocalyptic and then defines the post-apocalyptic genre as being related to the Robinsonade. The four central tensions of the genre are described as independence-dependence, progress-regression, utopia-dystopia, and ambivalence about technology. Finally, the chapter looks at the transmedia extensions of I Am Legend and argues that, whereas the release version’s apocalyptic ending foreclosed any franchise expansion, the alternate post-apocalyptic ending could have created a transmedia franchise, showing why the post-apocalyptic is an ideal genre for transmedia storytelling.
- 28 Days Later. 2002. Directed by Danny Boyle. Burbank: 20th Century Fox.Google Scholar
- Altman, Rick. 2012. A Semantic/Syntactic Approach to Film Genre. In Film Genre Reader IV, ed. Barry Keith Grant, 27–41. Austin: University of Texas Press.Google Scholar
- Broich, Ulrich. 1976. Robinsonade und Science Fiction. Anglia: Zeitschrift für englische Philologie 94 (1): 140–162.Google Scholar
- Dawn of the Dead. 2004. Directed by Zack Snyder. Burbank: Universal.Google Scholar
- Fleming, Michael. 2002. Legend Rekindled by Arnold. Variety, March 17.Google Scholar
- Fleming, Michael. 2014. Warner Bros Connects with iPhone Salesman/Scribe’s Pitch for I am Legend Reboot. Deadline Hollywood, October 1.Google Scholar
- Goldsman, Akiva. 2014. All the Completely Insane Ideas Hollywood Dreamed Up for I Am Legend 2. Interview by Meredith Woerner. io9.gizmodo.com, February 11.
- Granados, Nelson. 2015. Changes to Hollywood Release Windows are Coming Fast and Furious. Forbes, April 8.Google Scholar
- Gray, Jonathan. 2009. Show Sold Separately: Promos, Spoilers, and Other Media Paratexts. New York: New York University Press.Google Scholar
- Hills, Matt. 2012. Torchwood’s Trans-Transmedia: Media Tie-ins and Brand ‘Fanagement’. Participations 9 (2): 409–428.Google Scholar
- Hofstadter, Richard. 1963. Anti-Intellectualism in American Life. New York: Alfred A. Knopf.Google Scholar
- I Am Legend. 2007. Directed by Francis Lawrence. Burbank: Warner Bros.Google Scholar
- I Am Legend: Awakening. 2008. Directed by Francis Lawrence. Burbank: Warner Home Video. DVD.Google Scholar
- Jensen, Jeff. 2007. Will Smith Takes on I Am Legend. Entertainment Weekly, September 6.Google Scholar
- Juarez, Vanessa. 2006. Most Delayed Movie Ever? Entertainment Weekly, May 19.Google Scholar
- King, Stephen. 1987. The Stand. London: New English Library.Google Scholar
- Lawrence, Francis. 2007. The City that Never Sleeps, Comatose. Interview by David M. Halbfinger. The New York Times, November 4.Google Scholar
- Lee, Chris. 2007. Will Smith: A One Man Show. LA Times, November 4.Google Scholar
- Mendelsohn, Farah. 2002. Toward a Taxonomy of Fantasy. Journal of the Fantastic in the Arts 13 (2): 169–183.Google Scholar
- Motion Picture Association of America. 2010. Theatrical Market Statistics. www.mpaa.org. Accessed 6 May 2018.
- ———. 2016. Theatrical Market Statistics. www.mpaa.org. Accessed 6 May 2018.
- Smith, Adam. 1904. In An Inquiry into the Nature and Causes of the Wealth of Nations, ed. Edwin Cannan, 5th ed. London: Methuen.Google Scholar
- The Matrix. 1999. Directed by The Wachowskis. Burbank: Warner Bros.Google Scholar
- Wallop, Harry. 2010. DVDs of Films to be Sold Three Months After Release. The Telegraph, February 19.Google Scholar
- Wyndham, John. 1974. The Day of the Triffids. Harmondsworth: Penguin.Google Scholar